Walmart de México y Centroamérica, the largest retailer in Mexico, is expanding its collaboration with Vusion, the global leader in AI-powered digitalization solutions for physical commerce, to deploy the EdgeSense connected store platform across its Walmart Express stores and begin the transformation of its Supercenter fleet.

This initiative builds on the growing global collaboration between Walmart and Vusion, following the successful deployment of Vusion’s connected store technologies across Walmart US stores. The expansion reinforces Vusion’s role as a strategic technology partner supporting Walmart’s connected store transformation.

Under this agreement, Walmart Express stores will be fully deployed with EdgeSense technology by the end of 2026, marking the first large-scale rollout of the platform in Latin America. Following this phase, Walmart Mexico also plans to expand the deployment to Walmart Supercenters, significantly accelerating the company’s digital store modernization strategy.

Across the initial deployment, Walmart Express stores will be equipped with more than 1.7 million electronic shelf labels and over 180,000 EdgeSense smart rails, creating one of the largest connected store technology deployments in Latin America.

Walmart Mexico will also begin a pilot deployment in its Bodega format, evaluating how EdgeSense technology can support additional store formats as part of the company’s long-term connected store strategy.

EdgeSense is Vusion’s next-generation connected store platform, combining intelligent shelf infrastructure, computer vision, artificial intelligence (AI), electronic shelf labels, and real-time retail data to create a unified operating system for physical stores. The platform enables retailers to automate store operations, improve inventory accuracy, and unlock new data-driven capabilities across merchandising, and shopper engagement.

Through this initiative, Walmart Mexico aims to:

• Deliver a more personalized and seamless customer experience
• Improve associate productivity through workflow automation and reduce manual tasks
• Modernize stores with AI-ready infrastructure to support future innovation

“The deployment of EdgeSense will help us further modernize our store operations and empower our associates to focus on serving customers,” said Paul Lewellen, Chief Operating Officer of Walmart de México y Centroamérica. “This initiative represents an important step in strengthening our operational capabilities while continuing to improve the shopping experience for millions of customers across Mexico.”

Philippe Bottine, Deputy CEO and EVP Vusion Americas, highlighted the strategic importance of the expansion: “We are very excited that Walmart is expanding its relationship with Vusion to Walmart Mexico. The rollout of EdgeSense across Walmart Express stores and the planned expansion to Supercenters represent a major milestone in our shared vision of building the connected store of the future. By combining AI, computer vision, and real-time data, EdgeSense helps retailers achieve new levels of operational excellence while delivering better experiences for both associates and shoppers.”

With this deployment, Walmart Mexico becomes the first retailer in Latin America to deploy EdgeSense at scale, positioning the company as a leader in retail innovation across the region.

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Instacart (Nasdaq: CART), the leading grocery technology company in North America, and ALDI U.S., America’s fastest-growing grocer, today launched a redesigned ALDI U.S. website, aldi.us, and mobile app. The enhanced experience offers a more seamless, personalized way for customers to shop their favorite ALDI products online, powered by Instacart’s Storefront Pro enterprise commerce platform and fulfillment solutions. Instacart first began powering fulfillment for ALDI U.S. in 2019, and is now the retailer’s exclusive fulfillment partner across their website and app.

“ALDI is known for offering their customers incredible value, and we’re proud to partner with them to make sure that value translates seamlessly into their digital experience,” said Ryan Hamburger, Vice President of Commercial Partnerships at Instacart. “What makes this partnership special is that it goes beyond ecommerce. By combining Storefront Pro and fulfillment into one integrated platform, we’re helping ALDI U.S. scale faster while preserving everything that makes their brand special. We’re proud to deepen our partnership and support their continued expansion across the U.S.”

“Shoppers define value in more ways than one — often by saving both time and money,” said Dave Rinaldo, Chief Operating Officer at ALDI U.S. “As customers look for more flexibility, our partnership with Instacart enhances the ALDI online experience, giving the 1-in-3 U.S. households that shop our aisles another convenient way to get their groceries when and how they want.*”

Powered by Instacart’s Storefront Pro enterprise commerce platform and fulfillment solutions, the ALDI U.S. website and app deliver better personalized product recommendations, enhanced product discovery, and expanded meal planning support through shoppable recipes. Since 2019, Instacart’s fulfillment solutions have powered high- quality delivery and curbside pickup for ALDI customers in as fast as an hour on their owned and operated platforms, and customers can continue to count on that same speed and reliability with Instacart as their exclusive fulfillment partner.

ALDI and Instacart first partnered in 2017 to offer same-day delivery to ALDI customers on the Instacart Marketplace in the U.S. Since then, ALDI has deployed several other solutions to connect its online presence and in-store experiences and fulfillment technology across its more than 2,600 stores nationwide.

Instacart Storefront Pro is an enterprise-grade grocery solution that unifies a retailer’s website, mobile app, and in‑store digital touchpoints into one platform, combining AI-powered discovery and integrated fulfillment. Paired with Instacart’s fulfillment technology, it delivers an end-to-end owned ecommerce solution. Together, they are part of the Instacart Enterprise platform, a suite of integrated software and hardware solutions that connect in‑store and online grocery and help retailers like ALDI maintain full control of their brand and customer experience without managing fragmented ecommerce systems. ALDI joins more than 380 grocery retailers that use Instacart’s Storefront technology to power and scale their digital e‑commerce presence.

The new ALDI website and app are available now across the United States. Customers can visit aldi.us or download the ALDI mobile app for iOS and Android.

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Wildfire Systems Inc., an innovative financial technology platform that powers loyalty and reward programs and shopping companions, today announced that Credit Key, a B2B payments and financing platform, has partnered with Wildfire to power monetization for the transactions originating from its growing B2B marketplace.

Digital marketplaces are rapidly becoming the primary channel for B2B commerce. Industry data shows marketplace platforms account for approximately 65% of B2B ecommerce market share, representing an estimated $21.3 trillion in annual transaction value. With typically higher average order values than consumer transactions, B2B marketplaces present significant revenue opportunities for both merchants and platform operators.

Through the partnership, Credit Key is integrating Wildfire’s top merchants who service a B2B audience, including brands such as Sam’s Club, Best Buy, Faire Wholesale, and BulkOfficeSupply, into its existing marketplace of deals, enabling Credit Key to earn affiliate commissions on purchases its platform refers to participating merchants. At the same time, merchants gain access to a targeted B2B buyer audience supported by Credit Key’s flexible financing solutions at checkout.

The leading provider of B2B buy now, pay later (BNPL), Credit Key is the first U.S.-targeted B2B marketplace to integrate affiliate commerce infrastructure, expanding merchant access while creating a performance-based revenue stream tied directly to the sales it drives.

“Credit Key is redefining how B2B marketplaces monetize by tying revenue directly to the transactions they drive,” said Jordan Glazier, CEO of Wildfire Systems. “By combining financing with commerce infrastructure, they’re increasing purchasing power for buyers while creating a built-in, performance-based revenue stream.”

“Wildfire’s merchant network significantly strengthens the value we can offer our customers,” said John Tomich, CEO and Founder of Credit Key. “By expanding the number of merchants available in our marketplace and enabling us to earn commissions on referred sales, we’re building a more powerful ecosystem for B2B buyers and creating a new revenue stream aligned with the growth of our platform.”

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For U.S. e-tailers looking to expand their cross-border strategy internationally, Asendia USA is excited to announce its newest e-book, Selling Down Under: A U.S. Guide to Australia’s Growing e-Commerce Market. The guide highlights what U.S. brands need to know to successfully reach Australian shoppers, from evolving consumer expectations to navigating shipping and compliance requirements. 

Australia’s e-commerce market continues to grow rapidly, presenting strong opportunities for U.S. retailers. Online retail revenue in Australia is projected to reach approximately $51.22 billion in 2026, making it the 14th largest e-commerce market in the world. With cross-border shipments accounting for 14.1% of the market and millions of consumers regularly purchasing from international retailers, Australia represents a valuable opportunity for U.S. brands looking to expand globally.

Asendia USA’s e-book provides U.S. e-tailers with actionable insights into the Australian market, covering shopper behavior, logistics considerations, and emerging trends. From navigating GST and customs requirements to meeting expectations around tracking visibility, delivery reliability, and mobile-first shopping experiences, the guide highlights what drives online purchasing decisions in Australia, including preferred devices and flexible payment options, helping retailers better meet local consumer preferences and succeed in the market.

“Australia represents one of the most dynamic and accessible markets for U.S. online retailers,” says Douglas Longobardi, Chief Revenue Officer for Asendia USA. “Understanding local trends, consumer preferences, and cross-border opportunities is key to growing revenue and building lasting customer relationships down under.”

Whether launching into Australia for the first time or strengthening an existing cross-border strategy, the e-book offers guidance to help U.S. brands deliver a competitive and seamless customer experience for Australian shoppers.

Asendia USA’s Selling Down Under: A U.S. Guide to Australia’s Growing e-Commerce Market is available now as a complimentary download for U.S. e-tailers looking to expand or optimize their presence in the Australian market.  

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With nearly 1,300 locations across Foot Locker, Kids Foot Locker, and Champs Sports in the U.S., consumers can access the latest footwear styles and everyday head-to-toe looks for the whole family directly on the DoorDash app. Whether it is a fresh pair of sneakers, a last-minute outfit or game-day apparel, shoppers can get what they need delivered quickly and reliably.

“At DoorDash, we’re focused on making everyday shopping more convenient,” said Mike Goldblatt, VP, Enterprise Business Development & Partnerships at DoorDash. “We connect consumers with the best of their local communities — from restaurants to retail — and bring those items directly to their door. Today, more than 30% of DoorDash’s monthly active users in the U.S. shop across grocery and retail categories,* with tens of thousands of retail stores available on the platform. As more consumers turn to DoorDash for more than meals, we’re excited to welcome Foot Locker, Kids Foot Locker, and Champs Sports, helping them find exactly what they’re looking for with the speed and service they expect.”

“Our customers are at the heart of everything we do, and we’re always looking for new ways to make their shopping experience for sneakers, apparel, and accessories seamless and accessible,” said Melissa Krauss, VP of Strategy at Foot Locker. “Our partnership with DoorDash, now available nationwide, gives customers a convenient way to get their favorite Foot Locker, Kids Foot Locker, and Champs Sports products delivered right to their door, on-demand.”

DoorDash is built to support local businesses while giving communities more choice and convenience. In 2025, DoorDash became the leading third-party marketplace in order volume across grocery and retail in the United States, giving retailers access to strong and growing consumer demand across everyday shopping categories.

To celebrate the launch, now through 3/22, 2026, DoorDash consumers will receive $25 off eligible orders of $100 or more for Foot Locker and $20 off eligible orders of $80 or more for Kids Foot Locker & Champs Sports at participating Foot Locker, Kids Foot Locker, and Champs Sports store locations. Exclusions apply.

These retailers are also available through DashPass, DoorDash’s membership program, which offers members $0 delivery fees and reduced service fees on eligible orders from thousands of restaurants, grocery, and retail stores nationwide.

About DoorDash
DoorDash (NASDAQ: DASH) is one of the world’s leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Since its founding in 2013, DoorDash has expanded to more than 40 countries, using technology and logistics to shape the future of local commerce and broaden access to opportunity. With a growing international presence that now includes Deliveroo and Wolt, DoorDash combines global scale with local expertise to serve communities around the world.

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Asendia USA is proud to announce the launch of its new direct entry solution for shipping to Brazil. This service is designed for e-commerce sellers in the United States and around the world and offers fully managed, end-to-end logistics. Shipments move from origin hubs in the U.S. by air, through customs clearance, and on to final delivery within Brazil, all handled directly by Asendia USA to ensure reliability and efficiency at every step.

Brazil is the largest e-commerce market in Latin America and continues to see strong growth year over year. For online retailers, this presents a major opportunity, especially for high-volume cross-border shipping. Asendia USA’s solution is built to support scale and consistency, with a network designed to manage large parcel volumes. Unlike providers that rely on multiple intermediaries, Asendia USA works directly with trusted partners, allowing for more control, better visibility, and solutions that align with customers’ transit and budget needs.

The Brazil service is offered as Delivered Duty Paid (DDP) and includes approved entry points through the Viracopos International Airport (São Paulo/Campinas) and the São Paulo/Guarulhos International Airport. It features simplified customs clearance, improved transit times, enhanced tracking, and a delivery network capable of handling up to 300,000 parcels daily. Asendia USA is an approved PRC carrier, works with other approved PRC carriers, and can guide customers through the PRC approval process when needed, helping ensure compliance and smoother entry into the Brazilian market. The solution integrates directly into the final mile delivery network and provides secure, private deliveries that require signatures, without relying on postal services.

Asendia USA’s approach to e-commerce logistics focuses on selecting the right final mile carriers based on each customer’s specific needs. This flexibility helps ensure consistent and reliable delivery across Brazil’s large and diverse geography, which is often one of the biggest challenges in cross-border shipping.

“We are incredibly excited to bring an Asendia-managed direct entry solution to Brazil, one of the most important e-commerce markets in the world,” says Leslie Foxhoven, Executive Director Latin America at Asendia USA. “This launch reflects the work our teams have done to build a reliable, scalable solution that supports high parcel volumes, simplifies compliance, and gives our customers confidence as they expand into Brazil.”

Asendia USA plans to expand these solutions to other Latin American markets in the future. This launch reinforces the company’s commitment to supporting e-commerce sellers as international demand continues to grow. With a booming e-commerce market, Brazil offers a significant opportunity for retailers looking to expand globally, and Asendia USA’s direct entry solution helps make cross-border shipping more accessible for both retailers and shoppers in the region.

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At NRF 2026, Sara Richter, Chief Marketing Officer at SAP Emarsys, will unveil new insights from the SAP Emarsys Customer Loyalty Index (CLI) and Buyer Loyalty Index (BLI) that quantify a widening difference between stated loyalty and actual behavior.

“Quiet quitting has come to retail, and its B2B counterpart is Default Loyalty,” said Richter. “Both look like loyalty but are fragile. The reason? Internal complexity rather than a lack of intent. Every brand wants to engage better but many are not yet able to do so.”

Enter “dark data”: the signals brands already collect but can’t activate because they’re trapped in disconnected systems across technology, service, marketing and revenue. It’s not lost or ignored, it’s unusable in real time without an intelligence layer. “That’s why AI matters,” Richter added. “AI connects those signals so brands can deliver personalized, connected experiences across every touchpoint, every time.”

The Loyalty Gap in Numbers

B2C (CLI 2025):

• 77% say they “love and trust” a favourite brand, yet:
  • 57% switch for a better price
  • 52% leave after a poor experience
  • 33% walk following a controversy
  • 24% exit over sustainability concerns
    Customers rarely complain; they quietly disengage—opening fewer messages, purchasing less often, then switching.

B2B (BLI 2025): 71% of buyers claim loyalty—yet 70% of that is Default Loyalty: staying because switching is painful, not because the value is strong. When integration barriers fall or a superior offer appears, inertia evaporates.

Why Now: Budgets are tight, expectations are higher, and journeys are fragmented. Despite oceans of data, over half of brands say their data is too unstructured to use, and a similar amount cannot act in real time. The result: faith‑based loyalty instead of evidence‑based engagement, because the signals that predict churn sit in silos.

“This is the essence of what has become known as the Engagement Era,” said Richter. “Understanding how customers engage beyond transactions and using one intelligence layer to interpret signals across technology, service, marketing and revenue in real time. Traditional marketing platforms weren’t built for that.”

Molton Brown: Molton Brown is already putting connected engagement into practice. By unifying data and upgrading to SAP Commerce Cloud and SAP Emarsys, the brand now delivers seamless, personalized journeys across channels – helping drive a 20% uplift in repeat purchases, 5× more revenue from email, and contributing to a 30% increase in sales with record omnichannel performance.

From Dark Data to Daylight: Four Actions for 2026

1. Activate Dark Data — Unify signals across technology, service, marketing and revneue to spot early disengagement (price sensitivity, friction, values clashes) before it becomes churn.
2. Convert Default to Strategic Loyalty — Use predictive analytics and AI‑driven personalization to anticipate needs, scale relevance and turn inertia into intentional commitment.
3. Deliver Connected Experiences — Eliminate fragmented touchpoints: one customer, one journey, one view.
4. Build Values‑Based Engagement — Treat ESG and sustainability as procurement criteria; align proof points to the segments that care most.

The AI Advantage: Even as 63% of consumers express data privacy concerns, brands that deploy transparent, ethical AI to power real‑time personalisation gain a measurable edge. 95% of B2B buyers say AI positively influences loyalty.

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RELEX Solutions today announced it has acquired Ida, a French SaaS company specializing in AI-driven fresh replenishment and store ordering optimization for loose products such as fruit, vegetables, bakery, meat, seafood, and prepared foods. The acquisition enhances the RELEX AI-driven planning platform with additional store-level capabilities for fresh replenishment covering the full spectrum of grocery categories – from center store, fresh, and ultra-fresh.

Ida, headquartered in Paris with customers across France and Western Europe, provides its AI-native fresh optimization platform to leading grocers including Auchan, Coopérative U, Naturalia, and Biocoop. With rapid adoption among top European grocers, Ida brings valuable expertise in fresh replenishment and store execution that complements RELEX’s end-to-end supply chain and retail planning expertise.

Fresh categories are central to every grocer’s success yet remain among the most complex to manage, with high volatility, short shelf life, and fragmented data from loose variable-weight items sourced across diverse supplier networks. Ida’s platform delivers accurate daily forecasts and AI-driven trading recommendations, guiding store teams on how much to order and providing in-store production plans. This enables grocers to reduce waste, maintain availability, and improve labor efficiency at the store level.

Ida’s category-specific capabilities will integrate into the RELEX unified platform to give grocery retailers a single planning environment that connects store operations with supply chain execution from supplier to shelf across all product categories.

“Fresh products have always been the hardest category to get right, where waste, availability, and margin meet daily reality,” said Mikko Kärkkäinen, Group CEO and Co-Founder, RELEX Solutions. “By integrating Ida’s advanced fresh replenishment capabilities, we’re helping grocers act faster and smarter across every category. We warmly welcome the Ida team to RELEX.”

The acquisition strengthens the RELEX platform with new AI-based capabilities designed for fresh and ultra-fresh optimization:

• Enhanced AI forecasting and ordering for perishable and loose items
• Automated recommendations for store associates and managers
• AI-assisted production planning for meat, seafood, bakery, deli and prepared foods
• Improved DC and supplier forecasting for upstream visibility
• Centralized dashboards for HQ performance monitoring

Together, these capabilities will form RELEX Fresh Store Ordering and strengthen RELEX In-store Production Planning, providing grocers with a unified environment for category-level optimization and execution, bridging the gap between store operations and retail planning.

“Joining RELEX is a once-in-a-generation opportunity to redefine how the world manages fresh food,” said Mateo Beacco, CEO and Co-Founder of Ida. “Together, we are creating the global standard for fresh optimization, reducing waste at scale, boosting availability, and empowering every store team with AI that delivers measurable impact from day one.”

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Square today announced that it has expanded its partnership with Thrive, the leading inventory management reporting system, to give sellers a seamless way to manage their catalogs, sales, and stock between their in-store and e-commerce platforms, including Shopify. The new integration enables retailers to create and edit products within Square, and have those updates automatically reflected on Shopify. With Square serving as the source of truth, sellers can avoid overselling, automate re-ordering, and save time managing multiple systems.

Having a dependable and scalable inventory management system is essential for the success of local businesses, particularly in the lead-up to busy periods like the holiday season. Alongside surging e-commerce, it is important for retailers to maintain a strong neighborhood presence and engage their in-person community at this time of year. With 50% of Square retail sellers operating across channels, keeping shelves stocked, orders accurate, and customers happy is complex. The new Thrive integration helps retailers sync in-store and online channels – reducing manual reconciliation and freeing them to focus on delivering great customer experiences.

“Sellers today increasingly operate across channels, but keeping them in sync shouldn’t multiply their workload,” said Morgan Kuntze, Global Partnerships Lead at Block. “Our partnership philosophy is to ensure sellers can seamlessly run and grow their businesses with Square, while also using their preferred industry and channel-specific tools. Our new Thrive integration makes it easy for retailers who use both Shopify and Square to enjoy seamless channel management – so they can spend less time reconciling their systems and more time connecting with customers.”

The new Thrive integration introduces a simple, reliable way for Square retail sellers to manage their Shopify e-commerce operations. Key features include:

• Unified catalog management: Create and edit catalog items in Square, which automatically syncs to Shopify for consistent product listings.
• Real-time inventory updates: Stock quantities adjust bi-directionally between Square and Shopify to avoid overselling or stock discrepancies.
• Square as the source of truth: All updates to catalog data can begin in Square, to maintain accurate reporting and analytics for every channel within one comprehensive destination.

“Thrive Inventory eliminates back office guesswork by automating real-time updates between Square and Shopify. This integration stops costly stockouts and overselling dead in their tracks, ensuring merchants execute their busiest seasons with absolute precision instead of relying on constant manual oversight,” said Bach Le, CEO of Thrive.

Square’s new integration with Thrive was built for:

• Sellers of retail products operating both in-store via Square POS and online via Shopify.
• Businesses that operate a single Shopify storefront and one Square fulfillment location, but may have multiple Square locations.
• Businesses that want to maintain Square as their system of record while syncing product data and stock levels across multiple platforms.
• Local retail sellers looking to centralize their operations to save time on manual purchasing and stocking processes.

“With our business operating across channels, keeping Square and Shopify in sync was one of our highest priorities,” said Daniel Janelle, Owner of Puzzled in Albuquerque. “Thrive’s integration solved that instantly – now our inventory, catalog, and reporting all stay consistent, which means fewer errors and more time focused on serving our customers.”

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Surfside, a leading retail media and omnichannel advertising platform, has expanded its Commerce Media solution to include in-store inventory, enabling brands and retailers to activate precision-targeted, data-driven retail media campaigns across digital menus, ordering kiosks, and point-of-sale systems, in addition to the ecommerce storefronts already supported by the platform.

This expansion not only gives brands new ways to influence high-intent shoppers at the point of purchase, but also creates a valuable revenue stream for retailers by monetizing in-store displays, often offsetting or fully covering set-up and operational costs.

Key Capabilities of Surfside’s In-Store Retail Media Solution Include:

• Personalized Messaging – Reach high-intent shoppers with relevant messaging based on past purchase behaviors.
• Connected Omnichannel Experience – Synchronize messaging and deliver a seamless digital experience across in-store, onsite, and offsite campaigns.
• Closed-Loop Measurement – Track the direct impact of in-store ad impressions on in-store sales using verified purchase data.
• Dynamic Creative Optimization – Automatically adjust messaging and delivery in real-time based on factors like product availability, time of day, and local promotions.
• Nationwide Scale – Activate thousands of screens across multiple retail locations without the typical friction of traditional in-store activations.

The addition of in-store screens builds on industry data showing how powerful the brick-and-mortar environment is in shaping purchase decisions. In-store merchandising can increase product sales by up to 19%, while omnichannel retail media campaigns that integrate in-store activations deliver 1.5-2x higher ROI than online-only efforts.

“Through Surfside, we’ve empowered our retailers to unlock new value from in-store screens. This solution not only creates an additional revenue stream, helping to offset operating costs for our retailers, but also helps them maximize engagement with consumers at the point of sale,” said Matthew Cutone, Founder & CEO at Seed Technology.

(Note: Seed Technology is Surfside’s core retail-media data and identity layer—it’s the engine that powers how Surfside connects shopper behavior to measurable ad outcomes.)

Surfside’s expanded inventory reinforces its mission to help brands and retailers engage consumers with personalized, performance-driven retail media campaigns that deliver measurable results. In-store screen advertising is now live in 3,000+ brick-and-mortar locations through leading in-store screen and retail technology partners.

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