Firmly, the leader in agentic commerce, on Tuesday introduced Firmly Connect, a no code onboarding platform that autonomously integrates with merchants’ existing websites and commerce infrastructure to help merchants more easily sell through new agentic marketing channels.  The solution creates a direct and trusted connection between the agent and merchant and eliminates months of engineering work, complex data restructuring, and cross-team coordination that has restricted merchants from participating in the new agentic commerce economy.

Firmly Connect’s no-code onboarding experience allows merchants, including Backcountry, Best Buy and others to quickly activate agentic commerce by verifying their business credentials, selecting where they want to sell, and publishing their product catalog while maintaining full control over pricing, inventory, and distribution. At the center of firmly Connect is the firmly Agent Control Center, where merchants are provided a centralized interface to easily manage what agents/channels they sell through, the products they sell through each channel and monitor how their products appear and transact across AI shopping agents, marketplaces, publishers, and other emerging commerce environments.

“Agentic Commerce will represent one of the most important shifts we’ve seen in digital retail—opening up entirely new demand channels through AI agents, and emerging vertical shopping apps. The challenge has always been how complex and resource-intensive it is to integrate any new individual channel,” said Kevin Lenau, president, Backcountry family of brands. “With firmly, that barrier disappeared. Backcountry and CSC can now easily connect their brands to these new channels, with zero engineering resources or reworking our infrastructure. I did not believe the zero engineering to launch but they proved this true. This is a major step forward in unlocking the full potential of agentic commerce at scale.”

Traditional integrations for agentic commerce typically take three to 12 months, involve 12–18 team members, and can cost $250,000–$500,000 per channel. Firmly Connect reduces that process to approximately 45 minutes of merchant time, lowering integration costs by an estimated 95%. The platform autonomously integrates with a merchant’s systems and runs automated testing to validate the integration, removing the need for engineering effort on the merchant side. 

“Agentic commerce is rapidly emerging as the next major distribution channel for online retail, but integration complexity has slowed adoption,” said Kumar Senthil, Co-Founder and CEO of firmly. “We built Firmly Connect so merchants can become agentic-ready in hours, without writing a single line of code, and reach every AI commerce channel through a single integration.”

The firmly platform is built around three core capabilities:

• Protocol Abstraction: Firmly abstracts across emerging protocols—including MCP, AP2, ACP, UCP, A2A, and KYA—so merchants can participate in multiple ecosystems without rebuilding integrations for each one.
• Horizontal Infrastructure Layer: Firmly operates above existing commerce platforms allowing merchants to connect once and distribute everywhere.
• Merchant-of-Record Model: Merchants remain the merchant of record, preserving their brand, customer relationships, first-party data, and control over pricing and inventory.

Firmly also announced a strategic partnership with Aurus, an enterprise omni-commerce payment platform serving major retailers and grocers across more than 25 countries. Through the partnership, Aurus becomes the first omni-commerce gateway with native agentic commerce capabilities, enabling its enterprise retail customers to activate AI-driven commerce channels without additional infrastructure changes by Aurus or the merchant. Retailers using Aurus can now extend their existing product catalog, checkout and payment orchestration infrastructure into emerging AI shopping environments while preserving their brand, customer relationships, and merchant-of-record status.

Firmly was founded by ecommerce veterans and the creators of LoopPay, the mobile payments company acquired by Samsung to power Samsung Pay, bringing deep expertise in global payment infrastructure to the emerging agentic commerce ecosystem.

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Enterprises and leading brands including Ferrara, John Frieda, PUMA, Mizuno and Gibson use SAP to tailor and deliver personalized content, creating connected customer journeys that build engagement and unlock loyalty-led growth. SAP research shows that across B2C and B2B, customers are more loyal to brands and suppliers that create consistent experiences across all channels and touchpoints.    

“We believe this recognition reflects our continued focus on helping brands move from channel‑centric campaigns to signal‑driven, cross‑journey engagement,” said Sara Richter, CMO, SAP Emarsys. “By activating enterprise data and embedding AI into orchestration, SAP empowers teams beyond marketing — including service and sales, to deliver relevant, real‑time interactions that strengthen relationships and drive long‑term growth.”

These capabilities are already delivering strong customer results, such as:

• Ferrera delivered a 50% increase in overall efficiency after unifying data and insights.
• Arezzo launched fully personalized omnichannel holiday campaigns in just 40 days, showcasing how quickly brands can accelerate go‑to‑market execution with SAP‑powered personalization.
• Puma achieved 5× increase in revenue from email within six months
• Mizuno increased active customers by 52% year‑over‑year by delivering more targeted and relevant messages that strengthened customer relationships at scale.
• John Frieda reached 4× more contacts during the ULTRAfiller+ product launch.

To learn more about SAP’s position as a Leader, download the 2026 Gartner® Magic Quadrant™ for Personalization Engines.

Emarsys was acquired by SAP on November 5, 2020.

Gartner, Magic Quadrant for Personalization Engines, 3 February 2026, By Penny Gillespie, Jason Daigler, Michael Ro, Ross Cosner.

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Microsoft Corp. on Thursday announced agentic AI solutions designed to bring intelligent automation to every part of the retail business. These new capabilities help retailers move faster, serve shoppers with greater relevance, and operate with resilience and efficiency, delivering a modern foundation for growth in a highly competitive market.

Across merchandising, marketing, store operations and fulfillment, these solutions bring a connected layer of intelligence that transforms fragmented workflows into coordinated execution. By equipping teams with context-aware tools that can anticipate and act, Microsoft is accelerating the industry’s move toward a unified, intelligence-driven operating system built for the pace of modern retail.

“The retailers that thrive will be the ones that unify their business with intelligence that reaches every corner of the value chain,” said Kathleen Mitford, Corporate Vice President of Global Industry at Microsoft. “With Microsoft’s agentic AI, retailers can automate what slows them down and amplify what sets them apart, enabling faster decisions and stronger customer relationships while building operations ready for whatever comes next.”

Turning inspiration into action with agentic commerce 

AI is significantly changing how consumers shop for gifts. Adobe unveiled that AI‑driven ecommerce traffic for the 2025 holiday season has surged by 693% compared to 2024. This increase illustrates the importance of connecting authentic brand engagement with frictionless checkout, helping retailers capture value at the exact moment of intent. 

Copilot Checkout will enable merchants to reach shoppers as they complete purchases discovered directly within Copilot without being redirected to external sites. Copilot Checkout turns conversations into conversions — instantly. No redirect, no friction, and merchants stay the merchant of record. Copilot Checkout is now available in the U.S. on Copilot.com. Trusted partners enabling this experience include PayPal, Shopify and Stripe. Shoppers will be able to purchase from leading retail brands such as Urban Outfitters, Anthropologie and Ashley Furniture, and discover unique and handmade items from Etsy sellers with many more joining soon. 

“At Etsy, our job is to make it simple for people to discover the special things our sellers create. By bringing Etsy’s unique inventory to Copilot Checkout, we’re meeting buyers at the moment intent becomes action,” said Rafe Colburn, Chief Product and Technology Officer at Etsy. “With one integration, we open the door for our sellers to show up across new surfaces without extra work. It’s a straightforward way to connect their creativity to high-intent buyers — and to keep commerce human as shopping evolves.”

Shopify merchants will automatically be enrolled in Copilot Checkout following an opt-out window. “Copilot Checkout can move a customer from intent to transaction in seconds, all without leaving the conversation. It’s the merchant’s checkout powered by Shopify, seamlessly fitting into the customer’s experience,” said Mani Fazeli, VP of Product at Shopify. “This is the modern power of Agentic Storefronts: personalization and relevance, trust and accuracy, speed and convenience.”

Driving loyalty and conversions through intelligent shopping agents 

Microsoft is introducing two solutions that bring agentic commerce to life across the digital experiences retailers own: Brand Agents, now available for merchants on the Shopify platform, and the personalized shopping agent template in Copilot Studio. Both enable personalized, conversational shopping experiences, helping retailers guide customers, boost engagement and drive conversions.

Brand Agents is a turnkey solution for brands to bring their authentic voice into every digital interaction on their website. Trained on a brand’s product catalog, it answers detailed product questions, engages shoppers in natural, brand-aligned conversations, and is ready for Shopify customers to deploywith minimal setup. 

The personalized shopping agent template provides a fully customizable framework for retailers wanting to tailor experiences more deeply. In addition to real-time, context-aware product discovery and recommendations across web, mobile and in-store experiences, it includes advanced capabilities such as outfit building and more, giving retailers flexibility to craft unique engaging shopping journeys. 

“Microsoft’s personalized shopping agent template gives us a flexible foundation to explore AI-powered guidance in a way that fits our brands, improves the customer experience and helps customers get inspired,” said Jenny Jidborn, IT Manager at Kappahl Group. “It supports our ambition to improve conversion while also reducing returns through better decision support at the product level — ultimately helping customers feel more confident and satisfied with their choices.”

Enabling smarter discovery and recommendations through catalog enrichment  

Microsoft is also launching in public preview the catalog enrichment agent template in Copilot Studio, an intelligent assistant that extracts product attributes from images, enriches them with social insights, and automates catalog tasks such as product onboarding, categorization and error resolution. Serving as a foundation for agentic commerce and a new lever for merchants, this customizable template transforms product data into enriched, structured data that fuels discovery, recommendations and hyper-personalized shopping experiences across channels. 

 “With Microsoft’s catalog enrichment agent template forming the backbone of our personalized shopping experiences, we can turn product details into meaningful insights that help shoppers discover styles in real time, receive tailored recommendations and explore complete looks,” said David Torrecilla, Head of Innovation at Guess. “It’s a powerful step forward in our commitment to delivering service that’s as dynamic as our brand.” 

Empowering store associates and streamlining store operations for faster service and better customer experiences 

Retailers continue to grapple with high turnover and a shortage of skilled frontline staff. Many employees lack access to digital tools that could help them serve customers more effectively and efficiently. Microsoft’s new agentic AI solution is designed to change that by empowering employees with intuitive, on-demand assistance. 

Store operations agent template in Copilot Studio, now in public preview, empowers store leaders and associates with a natural language interface for quick answers on inventory availability and store policies, while autonomously orchestrating workflows, flagging exceptions and recommending next best actions. By analyzing internal signals like sales trends and foot traffic alongside external factors such as weather, local events and holidays, it delivers contextual recommendations for staffing, KPIs and operational priorities. The intelligent agent helps leaders make smarter, faster decisions. 

“With the store operations agent template, we’re advancing our AI strategy by enabling teams to act on live store insights,” said John Khoury, Group CTO at Strandbags. “The flexibility to shape the agent around our specific needs ensures our teams can focus on delivering exceptional service while we stay ahead in a fastmoving retail world.” 

Microsoft’s new agentic AI solutions mark a turning point in the era of agentic AI for retailers, giving them the tools to anticipate change, operate more efficiently and deliver experiences that truly reflect their brand values. Intelligent agents help automate critical retail workflows from inventory management and product onboarding to real-time merchandising insights, freeing teams to focus on strategy and innovation while driving measurable business outcomes. By combining deep enterprise integration with responsible innovation, Microsoft is helping retailers build stronger businesses and lasting customer relationships for the future. 

Start by exploring retail agent solutions in Microsoft Marketplace and learn more about Microsoft for Retail here. To experience these solutions in action, visit Microsoft and its customers and partners at NRF 2026 at booth #4503. 

Microsoft (Nasdaq “MSFT” @microsoft) creates platforms and tools powered by AI to deliver innovative solutions that meet the evolving needs of our customers. The technology company is committed to making AI available broadly and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more.

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Retailers are combating algorithmic battles they can’t see, as consumer behavior fluctuates and pricing volatility and regulations on platforms constantly waver. The rise of multi-marketplace selling has only escalated the complexity of managing consistency, compliance, and performance across different ecosystems, making unified AI-driven intelligence a necessity, not a luxury.

ARI is not a third-party model or off-the-shelf tool — it’s Teikametric’s owned retail-trained GenAI engine that connects catalog, ads, insights and inventory into one system, engineered directly for retail performance. This tool acts as a “Marketplace Strategist” embedded inside a team, automatically making data-backed decisions around listings, inventory decisions, and ad investments.

“Rivalry for online attention is growing rapidly across marketplaces for companies big and small,” said Alasdair McLean-Foreman, Founder and CEO at Teikametrics. “With our new patent-pending GenAI system, we are equipping brands with the ability to outshine the competition with better content, intelligent insights, and unparalleled advertising performance.”

How ARI Acts Like a Team Extension To Deliver Value:

• Manage Multi-Marketplace Growth: Scale across marketplaces, like Amazon, Walmart, and TikTok Shop effortlessly, unifying campaigns, and optimizing inventory all on one platform.
• Streamline Full-Funnel Advertising: Take full advantage of Amazon Marketing Cloud (AMC) audience insights with no SQL skills needed, and launch full-funnel campaigns 3x faster and unlock new demand.
• Make All Listings 100% Effective in Seconds: ARI populates and edits listings based on performance data from ad campaigns, plus what’s working in the marketplace.
• Keep Up On Fluctuating Performance: GenAI trained on real marketplace rules, SEO patterns, and performance data.

Retailers don’t need generic AI to stay competitive. They need a one-stop-shop that becomes an extension of their team to manage their presence on living marketplaces. ARI gives brands this edge and helps retailers to focus on human-centric creativity that keeps customers coming back.

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Toshiba Global Commerce Solutions announces its new TCx® M7 to join the TCx® M11 as part of its dynamic mobile innovation line, as mobile-first strategies become essential for retailers facing rising consumer expectations for speed, convenience, and more personalized services.  

Mobile technology like the TCx® M7 empowers associates to serve customers anywhere, streamlines operations with real-time data, and creates a seamless bridge between digital and in-store experiences. By embracing next-generation mobile devices, retailers across segments can modernize their operations to unlock new levels of efficiency, accuracy, and customer satisfaction.  
 
At the award-winning travel and lifestyle brand, Away, implementing Toshiba’s mobile devices transformed how associates engage with customers and manage operations. “At Away, our customers are at the center of everything we do, and that means delivering seamless, intuitive experiences wherever they choose to shop,” said Mohan Itwaru, Senior Director of Direct to Consumer Technology at Away. “Toshiba’s TCx® M7 and TCx® M11 empower our teams with the speed, mobility, and real-time personalization today’s customers expect, transforming any sales floor into a fully capable checkout and service destination. These solutions keep us agile in-store and event-ready with built-in scanning, tap-to-pay, and simple device management.” 
 
The TCx® M7 mobile solution has: 
–Features for easy associate use: Lightweight, ergonomic design with a large 6.5″ display for clear navigation, plus field-swappable battery and quick charging for multi-shift performance. 
–All-in-one functionality: Tap-to-pay (NFC) SoftPOS Payments enabled, RFID grip handle, forward-facing and rear cameras, and 2D scanner streamlines checkout, inventory, and task management. 
–Durability and flexibility for retail: Drop-tested construction for demanding environments with Rugged IP68 design, Android platform with GMS certification for secure app access, and a broad accessory ecosystem for indoor and outdoor use. 
 
“We are proud to support Away’s mobile-first vision. Together, we are enabling faster, more accurate service with built-in scanning and tap-to-pay features, all on a familiar handheld device that helps associates work smarter and deliver those quality customer experiences. The TCx® M7 and TCx® M11 bring benefits to retailers and customers by speeding up service and reducing common checkout pain points all on a single and secure device,” said Robert Parsons, VP Product Portfolio at Toshiba Global Commerce Solutions.  

Mobile-first technology is becoming a foundational element for retailers seeking to stay agile, deliver exceptional experiences, and compete effectively in today’s fast-evolving market. 
As mobile continues to redefine retail, adopting a mobile-first strategy is a critical driver of operational efficiency and customer satisfaction. The launch of the new TCx® M7 and the TCx® M11 reinforces Toshiba’s dedication to providing a flexible, connected, and future-ready store. 

NRF 2026: Retail’s Big Show Experiences

• Toshiba will showcase mobile-first innovations in Booth #3623 from Jan. 11 –13 at NRF 2026, where attendees can experience the new TCx® M7 and TCx® M11 devices firsthand alongside Toshiba’s entire ecosystem of software, hardware, and services. Visitors can experience live demos and connect with industry experts on the trends reshaping retail from AI innovations and loss prevention to next-generation self-checkout, personalization, and frictionless experiences.  

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Today, Beni, the AI-powered resale search engine, announced the launch of Beni Lens, a breakthrough visual search technology that allows shoppers to instantly find secondhand versions of anything that inspires them — online or in real life.

Powered by patent-pending search technology built specifically for secondhand fashion, Beni Lens delivers a “better than Google” visual search experience for resale, surfacing real-time listings from Poshmark, ThredUp, The RealReal, eBay, Depop, and more. Shoppers can also create a personalized profile, enabling Beni to automatically filter search results by size, condition, budget, and brand preferences.

Available today on desktop via Beni’s Chrome extension and on the go through the Beni iOS app, Beni Lens makes secondhand shopping effortless, intuitive, and undeniably chic:

• Spot someone on the street with an incredible jacket? Snap a pic to find it secondhand.
• Get inspired by a Pinterest mood board? Use the Beni extension to shop the look.
• Screenshot a celebrity outfit on Instagram? Upload it to find the style in your budget.

“Before Beni, recommending secondhand pieces was frustrating because the link would die once an item sold,” said Robyn Davies, Beni user and sustainable fashion stylist in New York. “Now I can upload a photo of something I like and my newsletter subscribers can find the same or similar item in their size and budget. It’s helping demystify secondhand shopping by mimicking people’s current consumption habits, just with a much more sustainable —and I’d argue more stylish — option.”

“Shopping today is overwhelming and inspiration feels fleeting,” said Kate Sanner, Co-Founder & CEO of Beni. “People want convenience, affordability, and style. Resale delivers the best value for your money and now visual search makes it irresistibly easy to access.”

“Shoppers discover fashion through images — not product pages and search bars,” said Celine Lightfoot, Co-Founder & CTO. “We built Beni Lens to meet them where inspiration sparks and help them get the style they want at a price they can afford.”

As inflation and holiday spending pressure intensify, Beni Lens gives shoppers a smarter path to build a closet they love — higher-quality fashion, lower prices, and dramatically less waste. It also unlocks something the traditional retail system can’t: the ability to find beloved pieces that are sold out, vintage, discontinued, or no longer made — empowering shoppers to build personal style that transcends trends.

Beni Lens represents the next major step in Beni’s mission to make thrifting as easy as shopping new, at a moment when shoppers are prioritizing both value and sustainability.

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Lucidworks, the leader in AI-powered search and discovery, today announced Dynamic Index™, a next-generation capability within the Lucidworks Search Platform that delivers instant, personalized pricing, inventory, and entitlement data without reindexing or slowing performance.

Built for B2B ecommerce, industrial distributors, big-box retailers, and multi-brand enterprises, Dynamic Index addresses the single biggest pain commerce teams face: keeping catalog data accurate, fast, and aligned from search to PDP to checkout.

Most search systems break down under the complexity of modern catalogs, forcing teams to index every permutation of price, contract, or location, thereby inflating infrastructure costs and slowing index updates. “Merchandisers and digital leaders can’t afford reindexing delays anymore,” said Meychele Reis, product manager for search at Lucidworks. “Dynamic Index keeps the core index performant and attaches the correct price or inventory to each shopper at query time. One update is reflected everywhere instantly.”

A Modern Fix for a Modern Commerce Problem

B2B and retail commerce now demand:

• Different pricing per user account or contract
• Store-, region-, or warehouse-specific inventory
• Entitlements that vary by user, segment, or role
• Fast accuracy with zero tolerance for mismatches

Legacy systems attempt to store all this directly in the index, resulting in index bloat, slow updates, stale values, and costly replicas. Dynamic Index takes a different approach by injecting dynamic attributes at query time, ensuring accuracy without touching the index.

Benefits for E-commerce, Merchandising & Digital Experience Teams

Dynamic Index delivers measurable impact immediately:

• Instant updates: pricing & inventory refresh in minutes, not hours
• Fewer infrastructure costs: up to 70% smaller index footprint and 30–50% infra savings
• Higher conversion: accurate results reduce abandonment and build trust
• High consistency from search → PDP → cart

Outcome Example

A global B2B manufacturer with 250,000 SKUs and 700 customer contracts traditionally required 700 index updates for a single price change. With Dynamic Index, they update one file, and the correct price appears instantly for every contract—no reindexing, no delays.

“Dynamic Index finally solves the problem every merchandiser and ecommerce leader has been frustrated by for years,” said Keri Rich, VP of Product at Lucidworks. “Prices change, inventory moves, contracts update—but the index shouldn’t have to rebuild every time. With Dynamic Index, a single update appears everywhere instantly. It’s highly accurate, and it brings search architecture in line with the nuanced needs of modern commerce.”

Comparison Table

Dynamic Index is Built on the World’s Most Advanced Search Stack

Dynamic Index runs on the Lucidworks search engine, which is used by 5 of the 10 largest U.S. retailers, built on Neural Hybrid Search, and optimized for high-scale, high-complexity commerce environments.

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Airia, a leading AI platform provider, today announced the launch of its idea-to-functional agentic workflow capabilities within the Airia Agent Builder. This feature changes how organizations approach AI agent development allowing users to simply describe their vision and watch as the platform automatically designs, builds, and structures complete AI agents.

The new functionality addresses a critical challenge facing enterprises today: while AI mandates continue to surge, many organizations struggle with the high barriers to entry and complexity of many AI platforms. Building effective AI agents typically requires specialized skills in prompt engineering, solution architecture, and technical implementation – resources that many teams lack. Plus, AI security and governance are baked in from the start for added peace of mind when creating new agents.

“Traditional agent building requires users to think through countless variables and technical considerations from scratch, which creates a steep learning curve that often leads to unreliable workflows,” said JJ Manton, VP of Engineering at Airia. “Our new AI-powered approach makes it easier, so users can now focus on articulating their business goals while our platform handles the complex technical details automatically.”

Introducing Agent Development Through Natural Language

Airia’s new natural language agent building capability introduces a three-step process that improves AI agent creation:

Describe & Plan: Users simply describe their idea in natural language, and the AI agent provides feedback and creates a plan tailored to their specific use case.

Build & Iterate: The agent autonomously takes the plan and constructs each step of the agent workflow on the visual canvas in real-time, incorporating advanced features like AI model integration, tool actions, routing logic, Python code, and memory capabilities.

Test & Deploy: Once the build is complete, users can thoroughly test their agent to ensure effectiveness before deploying it. You can use the new AI-powered features to analyze and improve your existing agents.

Addressing Critical Enterprise Pain Points

Organizations still face widespread challenges when implementing AI solutions. Teams struggle to translate business objectives into functional agent workflows, often resulting in poorly structured, unreliable systems that fail to deliver expected value. Airia’s latest capabilities eliminate these barriers by:

• Removing the steep learning curve associated with new AI platforms
• Automatically structuring reliable, trustworthy agent workflows
• Reducing dependence on specialized AI development resources
• Enabling business users to create sophisticated agents without technical expertise

Accelerating Enterprise AI Adoption

By eliminating barriers to AI agent development, Airia significantly accelerates your enterprise AI adoption. Organizations can now rapidly prototype, build, secure, and deploy AI solutions without requiring lengthy development cycles. Go from idea to governed, production-ready agent in minutes – just by describing what you need.

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Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls (NYSE: JCI), is helping retailers unlock and act on critical business metrics though AI-enabled sensors and cameras. Store Guest Behaviors powered by AI harnesses Re-Identification (Re-ID) technology within Orbit AI overhead people counters and Video AI cameras, providing retailers access to actionable insights through ShopperTrak Analytics, enabling swift decision-making and boosting in-store sales activity.

“Brick-and-mortar retailers today have access to shopper data that rivals insights gathered by e-commerce channels—data that drives retailers’ crucial business decisions,” said Tony D’Onofrio, president of Sensormatic Solutions. “The key is capturing and analyzing those in-store insights to streamline store operations and maximize profitability. The AI technologies powering Store Guest Behaviors Analytics not only gather but report on real-time activity to help retailers respond to dynamic store performance metrics while maintaining privacy and operational efficiency.”

Orbit AI sensors and Video AI Cameras are designed to exclude staff and non-shopper traffic from count (without using personal identifiable information), delivering precise metrics that retailers can trust to help them make strategic decisions. Backed by this data, Sensormatic Solutions Store Guest Behaviors Analytics can empower retailers with the insights to:

• Drive higher conversion by understanding shopper journeys. Path-to-purchase analytics can reveal how shoppers move through the store, helping retailers optimize layouts and merchandising to boost in-store sales.
• Boost merchandising impact with real-time layout insights. Zone preference and dwell time data reveal which displays attract attention and convert, enabling retailers to optimize product placement.
• Improve operational efficiency with smarter staffing. Real-time traffic trends and peak shopping times inform labor allocation, helping ensure the right coverage at the right time to drive efficiency and improve shopper experiences.

“We’ve taken our long-standing partnership with Sensormatic Solutions to the next level with the introduction of Orbit AI,” said Erika Long, director of operations at LIDS. “This new technology gives us a clearer picture of how shoppers move through our stores and helps us make smarter decisions to improve their experience. We’re excited to see how these insights will benefit both our business and our customers.”

Attendees of the 2026 NRF Big Show, taking place from Jan. 11-13 at the Jacob K. Javits Convention Center in New York City, can stop by booth #5321 to see demonstrations of Store Guest Behaviors Analytics powered by AI and learn more about Sensormatic Solutions latest innovations.

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For more than two decades, LabelVie Group has relied on SymphonyAI, a global leader in Vertical AI product platforms, to power its grocery retail transformation. Now, that partnership is entering a new phase — one defined by connected intelligence, predictive precision, and measurable impact across LabelVie’s 270-plus stores in Morocco and Ivory Coast.

As one of North Africa’s largest and fastest-growing grocery retail and wholesale operators, LabelVie is advancing its digital modernization through SymphonyAI’s end-to-end retail solutions, which support greater visibility, accuracy, and operational coordination across its growing network. The continued collaboration reinforces a long-term commitment to improving supply-chain processes and store operations as LabelVie expands into new markets and grocery retail formats.

“SymphonyAI has been a trusted technology partner for more than two decades,” said Naoual Benamar, General Manager, LabelVie. “Their deep retail expertise and proven AI platform continue to power our digital transformation across geographies and formats, enabling greater speed, transparency, and customer value.”

“LabelVie is a model for how retail leaders can scale AI responsibly for measurable business impact,” said Manish Choudhary, President, SymphonyAI Retail CPG. “Together, we’re showing how connected, Vertical AI solutions can turn data into real-world outcomes — from optimized replenishment to smarter store operations — in record time.”

Driving measurable value through vertical AI

SymphonyAI’s Vertical AI Economic Impact Report found that grocery retail and consumer goods companies deploying domain-specific AI achieved an average 3.5% uplift in sales and 20% improvement in inventory turns. LabelVie exemplifies this success, applying SymphonyAI’s platform to strengthen process governance and operational visibility across LabelVie’s retail network, supporting more informed and timely decision-making.

Modern retail, powered by connected intelligence

LabelVie’s deployment of SymphonyAI’s connected supply chain and store operations suite includes:

• End-to-end data and master management for unified visibility across all retail banners
• Real-time store execution and mobile collaboration to enhance workforce productivity and customer experience
• Flexible architecture that supports LabelVie’s current on-premise operations while maintaining options for future technology evolution.

The deployment strengthens LabelVie’s operational foundation through SymphonyAI’s Gold solution suite, enabling more consistent data management, streamlined workflows, and a scalable structure that can support continued digital evolution.

A shared vision for the future of retail

As global retailers face shifting consumer expectations, supply chain volatility, and inflationary pressure, LabelVie and SymphonyAI demonstrate how Vertical AI—built specifically for retail—drives resilience, agility, and sustainable growth.

SymphonyAI’s Retail, CPG, and Grocery solutions serve some of the world’s largest retailers and brands, helping them accelerate transformation, improve margins, and realize measurable ROI across the value chain.

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