The 2024 holiday season is rapidly approaching, and retailers should prepare for a dynamic and competitive market environment. With some economic uncertainties impacting consumer...
These days, everyone wants to be entertained. From social media to in-store interactions, the shopping experience has shifted: whoever can entertain and engage with...
As the holiday shopping frenzy approaches, both retailers and brands are gearing up for a season of opportunity. While traditional gift-oriented brands naturally shine...
Retailers have been getting creative in the last year to convert sales in a tough economy, with deal days galore, innovative social media integration...
The retail landscape is currently being shaped by multiple significant events, including back-to-school shopping, the 2024 Olympics, and a record-breaking global election year. Not...
It might not look a lot like Christmas right now, but the holiday shopping season is right around the corner.
According to the National Retail Federation,...
The holiday season is a pivotal time for Consumer-Packaged Goods (CPG) companies. It’s not just retailers who face increased pressure; CPG brands also need...
Let’s say you’re a general retailer, and when it comes to personalization, you’ve got game. Every time “Suzie Shopper” visits your ecommerce site, you...
Consumer behavior is never static and constantly evolving. Consider the recent rise in demand for brick-and-mortar shopping experiences. Furthermore, the holidays are rapidly approaching, which...
It’s no secret that Black Friday is the biggest shopping day of the year—basically the Super Bowl for retailers. Sales reached $9.8 billion in the U.S....