Have you noticed that most of your online shoppers drop off in the cart stage before checkout? What’s causing them to change their minds at the last minute? In fact, many online consumers don’t complete their purchases. They might add items to shopping carts only to abandon them before completing the checkout process. As a result, your e-commerce website will experience lost revenue. Let’s learn the various actionable ways to minimize cart abandonment in your e-commerce business.
Instantly Remind Shoppers to Finish Checkout
Shopping cart abandonment isn’t final as long as you mix it with marketing. The truth is an SMS campaign, or an abandoned cart email can save abandoned carts. Make sure you have the technical capabilities to monitor those shopper actions and connect them to your SMS software or email. You should also test the best way to send abandoned cart messages with the ideal incentive.
Make an Easy Checkout Experience with Multiple Payment Methods
Different online shoppers prefer various payment methods. You could miss out on sales if your online store only accepts a particular range of payment options. Also, accepting several payment options can minimize customer friction during checkout. For instance, you can create a more efficient purchase experience if your e-commerce store accepts Apple Pay instead of requiring all guests to provide their credit card details.
Provide Guest Checkout to Ensure Shopping Stress-Free
Offering guest checkout is another more straightforward and effective way to decrease cart abandonment during checkout. Ideally, you want your guests to make accounts with your e-commerce store so they can return in the future. However, requiring all customers to create accounts can lead to a loss of e-commerce sales. To avoid cart abandonment, take into account the possible value of allowing guests to make purchases without creating accounts.
Use Solid, Unique CTAs During Checkout
The proper CTA, or call-to-action, can convince a hesitant online shopper to add a product to their cart. The same applies to your checkout. In addition, a robust CTA at checkout should be consistent as those on product pages. They should be able to usher a shopper through each checkout stage with action-oriented language such as “Continue,” or “Keep going! You’re almost close to taking advantage of this limited discount.”
Maximize Your Page Load Speed
Slow load times for checkout pages on all e-commerce websites might contribute to a high cart abandonment rate. Remember, your customers have busy lives and may often click away before completing their purchases if the website isn’t optimal.
Lastly, ensure your website speed is optimized for all versions of your online store, including your mobile site. Many e-commerce companies are optimizing their mobile websites, so you should too.
Online shopping cart abandonment is a problem for most e-commerce websites. The strategies in this article will minimize cart abandonment and increase sales. The good news is that collaborating with an accomplished e-commerce web design company can help you ensure abandoned shopping carts don’t stand in the way of your company’s success.
Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.
