Expand Your E-Commerce Business with the Benefits of WooCommerce

By Craig Kahl, President and CEO, Adventure Web Interactive

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Craig Kahl, President and CEO, Adventure Web Interactive

Today’s extensive range of technological opportunities can elevate your dreams and ideas to a whole new level. This is where WooCommerce comes in. It is one of the best e-commerce plugins for WordPress. WooCommerce is also a free tool to develop and manage your online store. This includes securing payments, shipping, inventory, and tax management. Learn why you should select WooCommerce to expand your e-commerce business.

It’s a Free Online Platform: Since you are searching for a platform to begin an online business, you might be interested in comparing different options. Pricing is probably a key consideration. Even though success is your main destination, investing additional resources in your establishment process while there is a cost-free option is not reasonable. Fortunately, WooCommerce is free to install, and you may also integrate paid extensions to enable you to analyze your customer engagement, track your orders, change your tax settings, and much more.

An essential fact to remember is that you can build a functional e-commerce store at a low cost. However, remember that WooCommerce isn’t a starter pack; it’s a professional online platform that will perfectly fit your company once you grow and obtain your firm spot in the market. So, what else do you need to build a well-operating e-commerce business?

Grows with Your Company: You must think of your new business’s future. Even though it’s small now, it has the possibility of growing. Therefore, you should boil down to a scalable platform to support your store once it develops. With this plugin, you can go from selling a limited number of items to many thousands per second. WooCommerce is a great tool that grows with your e-commerce business without the extra complexity and effort.
It Provides Strong Cybersecurity: Your website’s cybersecurity must be your number one priority. While building an e-commerce business, you must choose a platform with maximum security and protection. This is particularly vital regarding transactions and payments. WooCommerce keeps the security code and many of your customers’ payment methods on your website. Hence, a potential hacker won’t be able to access the information provided by your clients.
No Transaction Fees with 3PL Payment Gateways: One of the significant pros of WooCommerce is that it doesn’t charge any transaction fees when utilizing a third-party payment gateway. However, WooCommerce will charge specific transaction fees regarding PayPal or bank transactions.
Offers Solid Email and SEO Marketing: The fundamental goal of SEO is to ensure that your website gains a decent rank in Google’s search results. Unfortunately, there is a minor chance that your target audience will refrain from surfing from page to page unless you do this. Therefore, SEO is primary in this online game. So, WooCommerce will run on code and offer various plugins like Yoast SEO. This will enable you to add detailed titles and meta descriptions to your pages.

You will also have access to essential SEO guides when building your store with WooCommerce. Another critical role in your marketing strategy is email marketing. WooCommerce will provide you with a range of extensions, such as MailChimp. These extensions help you connect with your customers via personalized emails and elevate your marketing campaign.

100% Customizable: Fortunately, WooCommerce is customizable. To develop your store, you may choose an existing theme and change it to your preferences. In addition, you can take the customization to the next level if you have some coding background and are familiar with CSS or HTML.
Built-In Analytics are Available: Lastly, WooCommerce allows you to develop and own a store where you set rules. This extra tool will retrieve valuable data about your store’s performance without effort. As a result, you will be able to enhance your performance and expand your business.

Crafting a seamless mobile experience is imperative in today’s age. If you seek an e-commerce web design company to develop a perfect custom website for your e-commerce business, then you’re in luck! Our team’s passion is to discover the ideal solution for your business.  


Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.

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