ZURU further cements its mammoth-sized footprint with the debut of 5 Surprise Dino Strike. The new series in the award-winning toymakers’ sought-after 5 Surprise productline follows the dino-mite success of two other dinosaur-themed lines – ZURU SMASHERS Series 3 Dino and ZURU Robo Alive Attacking T-Rex.
Arriving in stores this month, 5 Surprise Dino Strike features the fun excitement of unwrapping, peeling and revealing mystery capsules. Children can unbox, build, collect, and battle a dinosaur character with custom accessories. There are 13 different epic dinos to collect such as Pterosaur, Triceratops, Raptors and more, plus a super-rare golden fossil T-Rex. Every Capsule includes a battling dino ready to be assembled, plus customizable accessories with interactive features including plasma rocks, ice and light bolt spear to allow kids to build and gear up each dino and level-up the battles. Available at Walmart initially, then going nationwide from January, 5 Surprise Dino Strike are for kids 4+ and available for a suggested retail price of $5.99.
The best-selling 5 Surprise brand, which includes 5 Surprise Mini Brands, 5 Surprise Unicorn Squad and the original 5 Surprise Mystery, has shipped over 17 million capsules around the globe since its debut last year. On TikTok, #MiniBrands has garnered over 200 million+ views.
“Based on the tremendous response we’ve witnessed to the 5 Surprise brand and our dinosaur-themed lines, we have no doubt the first dino-themed 5 Surprise capsules will be a favorite,” said Renee Lee, Global Marketing Director, ZURU. “We watch trends very closely, and all the signs pointed to Dinos being a popular theme for 2019. We moved quickly to align our product development and its paid off across our brand portfolio and we expect this trend to continue.”
ZURU’s dinosaur-based toy lines are retail and consumer favorites. Since its debut this year, ZURU has shipped over 10.9 million ZURU SMASHERS™ Series 3 Dino eggs worldwide. The new Dino theme and Epic Dino Egg has proven wildly popular, amassing over 12 million views on YouTube. ZURU Robo Alive the top brand for Youth Electronics is led by the best-selling ZURU Robo Alive Attacking T-Rex, which stomps and walks with genuine Dinosaur movement.
