Calls for the public to increase virus prevention appears to not be falling on deaf ears as newly released consumer spending data shows an upward shift in consumer spending on health and wellness related products. SPINS®, the leading provider of wellness-focused data and marketplace intelligence, looked at five segments directly related to virus prevention & care and found an uptick in consumer spending in February 2020 over 2019*, products included:
1. Hand Sanitizer:
- Up 81% in natural retail stores
- Up 44% in conventional outlets
2. Immunity-boosting vitamins, supplements and remedies
- Up 30% in natural retail stores
- Up 6% in conventional outlets
3. Cold & flu vitamins, supplements and remedies
- Up 8% in natural retail stores
- Up 19% in conventional outlets
4. Allergy & respiratory vitamins, supplements and remedies
- Up 33% in natural retail stores
- Up 21% in conventional outlets
5. Vitamin C vitamins, supplements and remedies
- Up 17% in natural retail stores
- Up 14% in conventional outlets
“The good news is that consumers are listening to health experts and are adding an additional layer of protection in their quest to prevent themselves from getting sick,” said Tony Olson, owner and CEO of SPINS. “Our data also points to the role our natural retailer partners are playing in the preventative health and wellness decisions of consumers – large numbers turning to specialty and natural retailers over conventional outlets.”
