Blueport Commerce, the leading omnichannel platform for big-ticket retail, today announced a dramatic increase in online furniture sales since the onset of the COVID-19 crisis.
- For the month of April 2020, furniture retailers running websites on the Blueport platform increased online sales an average of 306% vs. the same period last year.
- Notably, April online sales across the platform were 81% higher than November 2019 – historically the furniture industry’s peak “Black Friday” selling period.
- Some retailers on the platform generated online sales exceeding combined online and store sales for the same period last year.
- Across the platform, average order size increased 27% to $1,210 with Sectional Sofas, Living Room Sets, Sofas, and Dining Sets the top-selling items.
This growth significantly outpaces overall YoY ecommerce growth of 25% reported by Adobe Analytics. Retailers report strong interest in the home category as shoppers look to make the most of prolonged stays at home.
Retailers on the Blueport platform deployed innovative digital strategies to counter the impact of store closures, emphasizing digital marketing, social media, video consultations with sales representatives, and contactless delivery options to attract and serve homebound customers.
Planning to apply these learnings beyond the current crisis, retailers are accelerating omnichannel efforts to keep pace with shoppers whose adoption of online shopping has spiked.
Says Carl Prindle, Blueport’s CEO & Founder, “Retailers on our platform have shown remarkable resiliency and creativity in the face of this crisis, adjusting their marketing, redeploying their sales teams and fully utilizing the features of their Blueport websites to reach their shoppers during a challenging time.”
