Pattern, a leading global ecommerce platform, today announced its acquisition of Enlisted Design, an award-winning, industrial design, packaging, branding and digital design agency. The announcement follows the recent closing of Pattern’s inaugural round of outside funding—a $52M investment.
With the acquisition of Enlisted Design, Pattern is able to permanently change the ecommerce landscape as it combines data and design to build brands and products people love. This new offering will give Pattern’s brand partners a consistent leadership advantage and the ability to further differentiate themselves in an often crowded marketplace by providing an ecommerce experience to truly rival that of the traditional in-person brick and mortar store.
“Enlisted Design is full of highly talented designers and thinkers, and I couldn’t be more excited to work with them to give our partners an entirely new element to the Pattern offering,” said Pattern CEO David Wright. “Our goal has always been to be the premier platform for global ecommerce, and this acquisition deepens our relationships with brand partners, provides them more value and helps their brands consistently exceed expectations. Enlisted will continue to work with their client partners, and will begin to bring their design expertise to our partners, enabling us to change ecommerce forever.”
Enlisted Design has created game-changing designs for brands like Allbirds, Stance, Nestlé, Arlo, Samsung and many more—including multiple existing Pattern partners. The industry-leading firm has also won multiple awards, such as Fast Company’s Design Company of the Year Finalist, Red Dot’s Worldwide Industrial Design Award, Wired Magazine’s Editor’s Choice and more.
“I’m thrilled to work in tandem with Dave and Melanie and the incredible team they’ve built at Pattern,” said Beau Oyler, CEO of Enlisted. “Throughout my career, I’ve launched numerous award-winning brands and products that can be found at MoMA, Apple stores, Target, Whole Foods and Best Buy. But as I focus on launching new products, I know that ecommerce will be the best way to reach tomorrow’s consumers. The Pattern platform brings real-time market data to the design process, targeting exactly what consumers are looking for, Enlisted interprets that data to create next-level design, and together we win for our partners, and they win at ecommerce.”
Brands such as Nestlé, Panasonic, Zebra and Skechers rely on Pattern’s ecommerce platform and expertise to improve their performance across the global ecommerce landscape. On average, these brands see a 40% increase in online sales in just the first year of partnering with Pattern and attain 93% brand compliance within the first nine months.
