Last week, Harry Potter fans from across the world were welcomed into Harry Potter New York as the flagship store opened its doors to the public for the first time. Greeted by a 220lb model of Fawkes the Phoenix, fans discovered a host of magical creatures and hand-made props throughout the immersive retail experience including Voldemort’s horcrux, Nagini, bursting through the ceiling in an area inspired by the Dark Arts.
With 15 themed areas and thousands of products, every aspiring witch and wizard will find something magical to add to their collection. Fans explored areas inspired by Honeydukes to find Bertie Bott’s Every Flavour Beans and Chocolate Frogs before stopping under the Dirigible Plum tree to find their favourite creature soft toy. Customers were invited to step into Hagrid’s boots to see how they measure up and duel other customers at the store’s interactive wand table.
”We’re delighted to be welcoming fans to Harry Potter New York for a completely new shopping experience,” said Sarah Roots, EVP Warner Bros. Worldwide Tours and Retail. “Not only will visitors find the largest range of Harry Potter and Fantastic Beasts products under one roof, they will also get to discover up-close some of the hand-crafted props that were seen in the films, use our unique photo opportunities and experience the incredible theming throughout the store.”
Harry Potter New York has a virtual queueing system in place. When customers visit the store, they will scan a QR code to join a virtual queue and return when notified.
