Do you ever feel like you are waiting for your next order alert or for the phone to ring? You often hear stories about retail owners who can barely keep up with constant orders, and you also want that feeling. Well, if you want to increase revenue and sales, it’s time to get moving. Focus on this game plan to improve on sales this year and beyond.
Improve Your Page Loading Speed
Did you know that there is a direct connection between sales and page loading speed? If your webpage takes too long to load, possible customers may abandon your website before interacting with your content. As you know, they can’t purchase anything if they don’t browse your site. So, how do you boost your website’s speed? You can examine your current website speed using various free online tools that show you ways to enhance it. Your next step is installing a free plugin to optimize your core web vitals.
Enhance the Checkout Process
Regardless of the quantity of advertisements you run, blog pages you write, or referrals you receive, it’s essential to prioritize the checkout page. Despite getting close to the finish line, many customers may abandon their carts during the final steps if the checkout process is frustrating or slow. So, how can you improve your checkout process? Remove any unnecessary fields and keep the ones you need to complete the sale.
In addition, don’t require customers to register or log in to purchase something. If creating an account is necessary, you should allow shoppers to log in with their social media platforms to offer a smooth experience. Make sure to allow several payment method options. Although credit cards are the baseline, many pay through Paypal, Venmo, and Apple Pay.
Try Offering Free Shipping
While consumers always enjoy free shipping, you cannot afford to give everything away. For most businesses, fulfilling and delivering orders is a significant expense, but it may become advantageous if done correctly. Consider the following factors about free shipping on your ecommerce website:
- Product weight
- Shipping providers
- Packaging
- Distance to customer
- Shipping speed
- Cost of the order or product
- Profit margins
You may offer free shipping if the order size exceeds a specific amount. Many stores offer free shipping once a certain purchase amount is met. You may also offer special free shipping for particular days, promos, or events.
Use Email More Effectively
Start sending emails once you’ve gained a customer or had someone join your email list. There are numerous ways for WooCommerce stores to boost sales using email, like:
- Referral rewards
- New product announcements
- First-time customer rewards or discounts
- Holiday campaigns
- Birthday and anniversary specials
- Segmented emails based on past purchases
Email is excellent for following up with potential customers because the cost is minimal, and the subscriber list data is yours. Unlike other social media advertising or search engines, you have more ownership and control over this marketing. There is a lot you can do, and enhancing your email marketing can help you grow your online store.
Always Be Available to Online Store Customers
Potential customers want answers when they have questions. So, every WooCommerce store should have a contact page or phone number. If you’re going to increase sales from your WooCommerce store, responding quickly and on the same day is advisable. Otherwise, a shopper may purchase from elsewhere or give up if you wait too long. Live chat is better than contact forms because you can designate an employee to manage requests based on their availability or connect a chat program to your device so you can respond quickly to notifications.
Increase Your Marketing Efforts
Marketing is an ongoing process, and many of them start with a slow build. Online marketing requires online traffic, which you can obtain in two ways: organic and inorganic. You may use search engine optimization (SEO) to attract online traffic from social media. SEO relies on creating high-quality content on your website that uses keyword terms that your target customers may be seeking.
With paid online advertising, you can attract people looking for your items and leapfrog ahead of the organic listings in search engines. The downside is that you must pay for every click. Otherwise, the traffic stops flowing if you stop paying. That said, it can still be a great way to produce profitable traffic and learn the terms your audience uses most.
Do you need assistance with practical strategies to boost revenue for your ecommerce site? If so, chat with an experienced eCommerce web design company like Adventure Web Interactive to help you increase your profits and keep your customers coming back year-round.
Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.
