flexEngage, the leading innovator of personalized transactional communications for retailers, has announced that top furniture retailer American Furniture Warehouse has chosen them to provide dynamic digital receipts for in-store shoppers across all its retail stores. American Furniture Warehouse customers are driven by quality furnishings at a reasonable price and often shop at both physical and online stores. Opting for mobile-friendly digital receipts at checkout not only provides a more personalized post-sale experience but ensures in-store shoppers remain aware of new, relevant products and offers being featured online.
“FlexEngage really stepped up our game in communicating purchase information with our customers. Simply emailing receipts wasn’t enough,” says Tony Mitchell, Director of Omni-Channel at American Furniture Warehouse. “We wanted to engage our customers with rich content and provide helpful service links in a format consistent with our branding guide. The flexEngage team was great to work with and implementation was virtually seamless.”
“American Furniture Warehouse is the latest innovative retailer to implement flexEngage’s personalized digital receipts within their Point of Sale systems,” Tomas Diaz, CEO of flexEngage, commented. “Our POS marketing solution is an ideal way for retailers to connect with their customers at the moment after purchase. We are looking forward to growing our partnership while supporting AFW’s growth of brand enrichment.”
