Did you know there is an easy way to attract attention to your online store while increasing customer satisfaction and loyalty? Blogging can significantly impact your brand’s visibility and help expand your business and messaging. Since WordPress is a natural blogging platform, adding a blog to your WooCommerce store is a seamless addition to make.
Show Off Your Products & Services
Integrating a blog into your WooCommerce site is a great way to showcase your products and demonstrate how they will fit into possible customers’ lifestyles. You can also write posts that explain what your products do, why they are helpful, and what problems they can solve for your audience. Most of the time, first-time visitors won’t purchase on your online site, so providing detailed information or entertaining them with exciting content is a proven way to build trust and recognition.
Moreover, a blog can be a place to share news, including important company events, on social media. This will inspire people to click to read the full story on your WooCommerce site. While they are there, they may end up completing some shopping, too!
Increase Customer Loyalty
Recurring customers are essential to your business. You can earn their loyalty by providing continuous value through blog posts. How can you do this? One way is to highlight a customer weekly or monthly. In addition, share information about them, how they are making a difference, and practices that they utilize your product. Another way is by offering tips for using your products. Show your audience that your products have multiple purposes and can dramatically enhance their lives.
Demonstrate Your Expertise
A blog is the best way to show off your expertise. When people constantly turn to you for answers to their most pressing questions, they will trust your recommendations and the products you endorse. In addition, showcasing your expertise can help you network with others in your industry. Fortunately, this can lead to backlinks and guest posts on other sites, podcast appearances, speaking opportunities, and more. As a result, this can increase your customer base and enhance your bottom line.
Boost Your Search Engine Rankings
Search engines love blogs because they enjoy high-quality content. If you are wondering how to enhance organic traffic, creating new content that searchers will find valuable and informative is a significant step forward. Plus, blog posts can help you build internal links, target long-tail keywords, obtain more backlinks to your website, and boost user sessions and engagement.
Create Your Library of Social Media Content
Regular social media connects with new customers and engages with current ones. If you are working to demonstrate your brand on Instagram, Facebook, Pinterest, or Twitter, then you are always looking for excellent content to share that your followers will appreciate. Plus, the more you share your content on social platforms, the more likely those posts may be re-shared by other brands and your clients.
Are you ready to start blogging? If you have a WooCommerce site, you are already most of the way there. It’s time to start writing, so don’t worry about being perfect. A blog is a great marketing and SEO tool for eCommerce sites. Working with an experienced eCommerce web design company such as Adventure Web Interactive will help you discover the best ways to tell readers about your business and products.
Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.
