SAN FRANCISCO, CA — Beeline announced today that on November 19th it will launch the next generation API (Application Program Interface) for its SaaS (Software as a Service) platform. The API enables brands to leverage Beeline’s network of 400+ bicycle retailers for last-mile fulfillment and assembly of products purchased online.
Beeline President, Pete Small, said, “Our API provides brands with the tools to create a convenient and differentiated experience for riders, which we know drives purchase conversion. In addition, the API is flexible to allow brands to fully control the look and feel of their website and cart experience”.
Beeline’s new API provides various elements of data to 1) help riders identify the best retail partner for fulfillment; 2) allow riders to book fulfillment appointments directly on the brand’s site with real-time schedule availability; and 3) manage the flow of data and communication between the rider, the retailer and the brand to deliver the best possible rider experience throughout the fulfillment lifecycle.
Neil Macc, VP of Network Development at Beeline, commented, “The new API integration complements Beeline’s existing Shopify integration and elevates our capabilities to the next level. We have been extremely pleased with the feedback from brand partners using Shopify, which allows bicycle brands to quickly and easily provide fulfillment options. Our new API integration creates the opportunity for any bicycle brand selling online to fully control the experience, including scheduling the fulfillment appointment on their site, whether they use Shopify or another e-commerce platform.”
The launch of the new API integration follows Beeline’s acquisition by a technology-focused and bicycle-experienced investor group led by Ken Crafford of Los Gatos, California.
