The holiday season is a pivotal time for Consumer-Packaged Goods (CPG) companies. It’s not just retailers who face increased pressure; CPG brands also need...
As the holiday season approaches, retailers face an all-too-familiar challenge of cutting through the noise to reach consumers in a meaningful way. With the...
The retail landscape is currently being shaped by multiple significant events, including back-to-school shopping, the 2024 Olympics, and a record-breaking global election year. Not...
These days, everyone wants to be entertained. From social media to in-store interactions, the shopping experience has shifted: whoever can entertain and engage with...
Let’s say you’re a general retailer, and when it comes to personalization, you’ve got game. Every time “Suzie Shopper” visits your ecommerce site, you...
Retailers have been getting creative in the last year to convert sales in a tough economy, with deal days galore, innovative social media integration...