Insights

Black Friday Shopping: Is Your Digital Shelf Ready?

It’s no secret that Black Friday is the biggest shopping day of the year—basically the Super Bowl for retailers. Sales reached $9.8 billion in the U.S....

Diversifying the Holiday Playbook: Retailers, Non-Endemic Brands and the Power of Partnership

As the holiday shopping frenzy approaches, both retailers and brands are gearing up for a season of opportunity. While traditional gift-oriented brands naturally shine...

How to Create Compelling OmniChannel Retail Experiences This Holiday Season

It might not look a lot like Christmas right now, but the holiday shopping season is right around the corner. According to the National Retail Federation,...

Navigating the Holiday Season: Leveraging Data and Technology for CPG Success

The holiday season is a pivotal time for Consumer-Packaged Goods (CPG) companies. It’s not just retailers who face increased pressure; CPG brands also need...

Zero-Party Data is Retail’s Secret Weapon this Holiday Season

As the holiday season approaches, retailers face an all-too-familiar challenge of cutting through the noise to reach consumers in a meaningful way. With the...

A Rally Cry for Diversification in the Retail Marketing Industry This Holiday Season 

The retail landscape is currently being shaped by multiple significant events, including back-to-school shopping, the 2024 Olympics, and a record-breaking global election year. Not...

Engaging Customers: The New Era of Retail Marketing

These days, everyone wants to be entertained. From social media to in-store interactions, the shopping experience has shifted: whoever can entertain and engage with...

Reconciling Personalization and Gift-Giving During the Holidays

Let’s say you’re a general retailer, and when it comes to personalization, you’ve got game. Every time “Suzie Shopper” visits your ecommerce site, you...

The List of AI Offerings You Should be Checking Twice This Holiday Season

Retailers have been getting creative in the last year to convert sales in a tough economy, with deal days galore, innovative social media integration...

Avoid the Fire Drill: Flexible Technology Drives a Smoother Holiday Sales Season

Black Friday, Cyber Week, and the month of December drive more online sales than any other period during the year. Retailers know this —...

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