Insights

Navigating the Holiday Season: Leveraging Data and Technology for CPG Success

The holiday season is a pivotal time for Consumer-Packaged Goods (CPG) companies. It’s not just retailers who face increased pressure; CPG brands also need...

Zero-Party Data is Retail’s Secret Weapon this Holiday Season

As the holiday season approaches, retailers face an all-too-familiar challenge of cutting through the noise to reach consumers in a meaningful way. With the...

A Rally Cry for Diversification in the Retail Marketing Industry This Holiday Season 

The retail landscape is currently being shaped by multiple significant events, including back-to-school shopping, the 2024 Olympics, and a record-breaking global election year. Not...

Engaging Customers: The New Era of Retail Marketing

These days, everyone wants to be entertained. From social media to in-store interactions, the shopping experience has shifted: whoever can entertain and engage with...

Reconciling Personalization and Gift-Giving During the Holidays

Let’s say you’re a general retailer, and when it comes to personalization, you’ve got game. Every time “Suzie Shopper” visits your ecommerce site, you...

The List of AI Offerings You Should be Checking Twice This Holiday Season

Retailers have been getting creative in the last year to convert sales in a tough economy, with deal days galore, innovative social media integration...

Avoid the Fire Drill: Flexible Technology Drives a Smoother Holiday Sales Season

Black Friday, Cyber Week, and the month of December drive more online sales than any other period during the year. Retailers know this —...

It’s Never too Early to Prepare for a Successful Holiday Season

The holidays are right around the corner, as they always seem to be. And, while the holiday season means more business for retailers and...

Strategies for Retailers to Navigate a Busy and Uncertain Holiday Season

The holiday season is rapidly approaching, and with it comes a surge in consumer activity that can make or break a retailer’s year. However,...

Navigating the Holiday Season

The holiday season is a tentpole moment for consumer brands - and with good reason. Consumers spend more in the holiday season than any...

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