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Building a Winning Promotion Strategy in Today’s Retail Market

Over the years, promotion strategies have evolved to become extremely sophisticated. Retailers are faced with the challenge of delivering promotions at a precise and...

The Only Way to Keep Up with Consumer Preferences? AI

Purchasing decisions have become increasingly complicated. Brand loyalty is fading in the face of economic pressures, store closures, supply chain issues, and business reputation....

Your Customers Won’t Steer You Wrong, But Your Business Decisions May

Listening to and understanding the consumer is important if you want to win in a competitive marketplace. Recent news about some grocery brands eliminating or...

Why Passkeys are Poised to Revolutionize Digital Retail

In today's digital economy, the customer experience (CX) matters more than ever. A great CX is no longer a “nice to have” — it’s...

Top 4 Misconceptions About Allocation

During my 20 years in the retail industry, I’ve witnessed retailers transition from paper and calculators to spreadsheets, to on-prem software, to cloud based...

Future of the Brick-and-Mortar Retail

The future of brick-and-mortar retail stores is an area of ongoing debate, as the rise of ecommerce has led some to predict the decline...

The Three Biggest Mistakes CMOs Make When Modernizing B2B eCommerce Solutions

With the urgency of the pandemic in the rearview mirror, many B2B businesses are engaging in their first big rethink on ecommerce. The timing...

What’s Going On in Social Commerce?

Social media is a great place for discovering new products, but shoppers have a strong preference for buying directly on brand sites. The reasons...

Three Ways for Retailers to Keep Up with Gen Z Consumer Expectations

As Gen Z – the first generation to grow up with personal phones and computers – enters the workplace and becomes the newest generation...

Retail Marketers Need Generative AI to be Effective

Today’s market conditions have made it all the more crucial for CMOs to produce results — not just cost savings — with their marketing...
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