“Digital transformation” is a buzzword that consistently dominates CPG marketing discussions, much like “omnichannel” dominated the conversation 5-10 years ago. Despite all the buzz,...
The value and dollar channel is the fastest-growing segment in retail for food by household expenditure, thriving in a tumultuous economic environment. In 2022,...
If your e-commerce business has clients in the US or globally, you may discover that a one-size-fits-all marketing message doesn't function. You want to...
Over the years, promotion strategies have evolved to become extremely sophisticated. Retailers are faced with the challenge of delivering promotions at a precise and...
Purchasing decisions have become increasingly complicated. Brand loyalty is fading in the face of economic pressures, store closures, supply chain issues, and business reputation....
Listening to and understanding the consumer is important if you want to win in a competitive marketplace.
Recent news about some grocery brands eliminating or...
During my 20 years in the retail industry, I’ve witnessed retailers transition from paper and calculators to spreadsheets, to on-prem software, to cloud based...
