Insights

The Three Biggest Mistakes CMOs Make When Modernizing B2B eCommerce Solutions

With the urgency of the pandemic in the rearview mirror, many B2B businesses are engaging in their first big rethink on ecommerce. The timing...

What’s Going On in Social Commerce?

Social media is a great place for discovering new products, but shoppers have a strong preference for buying directly on brand sites. The reasons...

Three Ways for Retailers to Keep Up with Gen Z Consumer Expectations

As Gen Z – the first generation to grow up with personal phones and computers – enters the workplace and becomes the newest generation...

Retail Marketers Need Generative AI to be Effective

Today’s market conditions have made it all the more crucial for CMOs to produce results — not just cost savings — with their marketing...

Automation: The Answer to Solving Labor Shortages?

In the light of ongoing labor shortages, fulfilling the customer experience has never been so important, something that was evident in a recent CX...

The Changing Landscape of Return Policies

The retail industry is experiencing a significant shift in focus towards returns and reverse logistics. This change is driven by several macroeconomic trends—including increasing...

The Power of Composable Commerce Solutions: Streamlining Integration Challenges

Composable commerce is a groundbreaking approach to modern e-commerce that emphasizes flexibility, agility, and scalability. It revolves around the idea of breaking down complex...

Consumer Disconnect: How Irrelevant Messages Erode Brand Trust

It’s not provocative or groundbreaking to say that relevance matters in marketing today. But new data shows just how detrimental disconnected messaging can be...

The Ultimate List of Key Technologies that Drive Impact for Retailers

Providing hyper relevant shopper experiences at scale is one of the most important, and most difficult, ecommerce challenges I see online retailers suffer from....

Why You Need User-Generated Content to Strengthen Your E-Commerce Marketing

User-generated content (UGC) is one of the best practical forms of free marketing that an e-commerce business can ask for: authentic, trustworthy content developed...

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