Insights

Hold the phone! Consumers have made it clear: they want retail brands to connect voice and messaging

The past few years have seen massive growth in digital customer engagement. From messaging to social media, the average shopper has shifted more and...

Optimizing the Customer-First World of Commerce This Holiday Season

Picture this: It’s the 90s and you’ve got on your favorite graphic tee and are driving to the mall to do some holiday shopping...

US holiday shopping 2022: ’Tis the season to be (cautiously) optimistic

The following is an excerpt from McKinsey’s latest Consumer Pulse Survey, outlining how consumers feel about holiday spending and what retailers can do to adapt...

The art and science of customer loyalty in an economic downturn

Retail and ecommerce businesses have dealt with a lot of highs and lows over the past few years. First, a global pandemic challenges their...

How to Target and Convert Holiday Shoppers Amidst Economic Uncertainty

Many consumers are tightening their belts when it comes to holiday shopping this year. With inflation at a 40-year high, ongoing supply chain issues,...

Last Minute Tips for Your Holiday E-commerce Campaign

The holiday shopping season is the busiest shopping season of the year, and consumers are starting as early as Halloween. If you haven’t started...

Reining in holiday shopping with ‘in the moment’ personalization

It seems the holiday shopping season starts earlier and becomes more unpredictable every year. A recent McKinsey Consumer Pulse Survey found that 56% of consumers...

Reimagining Personalization and Loyalty in Grocery Retail

Recently, consumers have been inundated with bad news. Prices for everyday goods are rising, supply chain disruptions continue to threaten product availability, and all...

Gift Cards: The Vital Revenue Driver

Despite tightening budgets, Blackhawk’s 2022 Holiday Forecast1 found that consumers plan to increase holiday spending this year. Consumers intend to keep buying, but are shifting their...

Gift Cards Make Great Employee Rewards During the Holiday Season

The 2022 holiday season is here and employers are considering a variety of ways to show appreciation toward their employees. Giving incentives and rewards...

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