Insights

Is 2024 Finally the Year of 1:1 Personalization? Generative AI’s Role in the Personalization/Privacy Paradox

Most people, including leaders at the retail brands we serve, will remember 2023 as the year Generative AI went mainstream. From early experimentation with...

Innovative Retail Tech Engages Savvy Shoppers

Over the last year, the omnichannel data approach made its debut, turbocharging existing omnichannel strategies that brands and retailers rely on to connect with...

Three Trends “In-Store” for Retailers in 2024

This year, retailers have felt the impact of the uncertainty in the economy. And yet, the National Retail Federation predicted holiday shopping would reach pre-pandemic...

Improving the Retail Atmosphere Begins With Empowering Employees

2023 was another year of big changes in retail. While we saw shoppers continue coming back to stores in numbers that hearken back to pre-pandemic levels,...

How to Bring Customer Experiences to Life in 2024

Insider Intelligence reports that 88 percent of shoppers feel the experience a brand provides is just as important as its product. Personalized interactions are...

The Era of Generative AI is Distorting Consumer Trust – Here’s How to Adapt Effectively

It's no secret that generative AI (gen AI) is disrupting the retail industry. From reshaping the customer experience through AI-guided product personalization features to...

Making AI Prove Its Value

The trend I’m most excited about in 2024 is ecommerce companies and the vendors they work with finding actually useful things to do with...

Three Use Cases To Maximize the Potential of AI in 2024

It doesn’t take a crystal ball to know AI will be a major player in 2024. In fact, 87% of retailers have already integrated the...

Retail’s Next Frontier: Embracing A.I. and Frictionless Solutions 

The future of retail is innovation. Through our retailer advisory councils, we hear how important it is for retailers to become increasingly empowered to...

Increase Customer Engagement in the New Year for Your WooCommerce Brand

Did you know that online businesses gain, on average, 43% of their revenue from customer retention? For WooCommerce companies, investing in increasing repeat customers...

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