Insights

Spooky Ecommerce Mishaps to Avoid this Holiday Season

Ecommerce businesses gearing up for the holiday season must peek behind the curtain, check the rearview mirror and look ahead to steer clear of...

Get Treats, Not Tricked this Halloween Season

When thinking about Halloween, what is the first thing that comes to mind? Is it spooky skeletons, or pumpkin flavored drinks, or maybe trick...

The End of the Student Loan Repayment Pause and The Implications for Retailers This Holiday Season

The federal student loan repayment pause that began in March 2020 during the height of pandemic uncertainty has come to a close. For millions...

Streamlining Returns with Eligibility Configuration

The returns process has long been a thorn in the side of retailers. After all, processing a reversed sale is antithetical to business success....

The Importance of Keywords in Formulating a Content Strategy

As a content creator or e-commerce website owner, you want the keywords on your page to be relevant to what people seek so they...

Improving Brand Loyalty With Loyalty Tiers for Returns and Prices

Some customers are worth more to your business than others. The value of each customer can vary based on factors such as purchase frequency,...

Delight Customers with Home Pickup and In-Store Return Options

Returns are inevitable, but customers will walk away if they find the process painful. 95% may leave a brand due to a poor returns experience. Many...

Successfully Convert One-Time Customers Into Return Customers

When you run an e-commerce business, getting potential buyers to visit your website is critical. The challenge continues beyond attracting and converting visitors into...

In a Stagnant Holiday Shopping Season, Trust is Pivotal 

Experts predict holiday spending could reach $1.19 trillion globally this year, virtually no change year-over-year compared to 2022, which itself was a year of slow growth...

Leveraging Data to Improve Profitability in the 2023 Holiday Season

The BFCM-and-holiday digital playbook has long been stagnant for consumer brands: trade margin for volume and cast a wide net for acquisition. Respectively, I...

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