Insights

Successfully Convert One-Time Customers Into Return Customers

When you run an e-commerce business, getting potential buyers to visit your website is critical. The challenge continues beyond attracting and converting visitors into...

In a Stagnant Holiday Shopping Season, Trust is Pivotal 

Experts predict holiday spending could reach $1.19 trillion globally this year, virtually no change year-over-year compared to 2022, which itself was a year of slow growth...

Leveraging Data to Improve Profitability in the 2023 Holiday Season

The BFCM-and-holiday digital playbook has long been stagnant for consumer brands: trade margin for volume and cast a wide net for acquisition. Respectively, I...

Four Ways DTC Brands Can Expand their Business with a Holiday Catalog

In the constant battle for customers, relevance and dollars, DTC brands are developing multi-layered marketing strategies that marry sophisticated digital engagement with more traditional...

Redefining Retail Media Networks’ Role in a Unique 2023

As we approach the golden quarter, marketers have a first-ever opportunity to leverage the power of retail media networks (RMNs) as a key in...

How to Safeguard Your Retail Business from Cyber Grinches this Holiday Season

As the holiday season approaches, retailers eagerly anticipate a surge in online shopping. However, a cast of cyber grinches pose significant threats if retailers...

Have You Started Your Holiday Shopping? 44% of US Shoppers Already have

It seems like every year the holiday shopping season starts sooner, and this year it’s already well underway. From July through September, 44% of...

Why ChatGPT and LLMs Should Be Your Secret Weapon This Holiday Season

You’ve probably heard about ChatGPT. It’s likely you’ve also played around with it. What’s less likely is that you have technology on your ecommerce...

How AI-First Technology is Reshaping Retail Merchandising from Rule-Based to Revenue-Generating

Early holiday sales have set a tone of uncertainty for the upcoming shopping season, breaking records while also falling short of predictions. In an economic...

Here’s How Brands Can Stay On the Nice List this Holiday Season

It’s hard to believe, but the holiday season – arguably the most important time of year for retailers of all shapes and sizes –...

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