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WPP and Instacart Partner to Accelerate Online Grocery Advertising for CPG Brands

WPP (NYSE: WPP) and Instacart, the leading online grocery platform in North America, today announced a new partnership offering advertising solutions and measurement tools...

The Desire Company Raises $8M to Support Retailer Demand

The Desire Company, the trailblazing content media platform with authentic video reviews, how-to's, and classes from leading professionals, announced an $8 million Series A backed by...

Google makes it Easier for Retailers to Unlock New Audience Segments

Google is calling on all retailers using Smart Shopping and Local campaigns to upgrade to Performance Max. Performance Max uses Google’s automation to help advertisers reach...

AP Lazer CEO Tong Li sees retail revolution tied to fulfilling people’s emotional needs with product personalization

A chance encounter during a shopping trip to Crate & Barrel in Novi, Mich., led to an unexpected opportunity for entrepreneur Nicole Smith, owner of Cutting Edge Lazer...

UNFI Brands+ Partners with Salsify and Trace One to Win on the Digital Shelf

Salsify, the Commerce Experience Management (CommerceXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, and Trace One, a platform...
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