Marketing

AdAdapted Adds New Capabilities for Direct, Its Shopper Advertising Solution

AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced the launch of new add-to-cart eCommerce capabilities...

WPP and Instacart Partner to Accelerate Online Grocery Advertising for CPG Brands

WPP (NYSE: WPP) and Instacart, the leading online grocery platform in North America, today announced a new partnership offering advertising solutions and measurement tools...

The Desire Company Raises $8M to Support Retailer Demand

The Desire Company, the trailblazing content media platform with authentic video reviews, how-to's, and classes from leading professionals, announced an $8 million Series A backed by...

Google makes it Easier for Retailers to Unlock New Audience Segments

Google is calling on all retailers using Smart Shopping and Local campaigns to upgrade to Performance Max. Performance Max uses Google’s automation to help advertisers reach...

AP Lazer CEO Tong Li sees retail revolution tied to fulfilling people’s emotional needs with product personalization

A chance encounter during a shopping trip to Crate & Barrel in Novi, Mich., led to an unexpected opportunity for entrepreneur Nicole Smith, owner of Cutting Edge Lazer...

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