Marketing

Attain Partners with OpenX to Enable Supply Side Targeting For Advertisers

 Attain, a leading permissioned data platform, and OpenX, a global omnichannel advertising exchange, today announced a partnership that will enable supply-side targeting and measurement of...

BJ’s Wholesale Club Announces Retail Media Program: BJ’s Media Edge™

BJ's Wholesale Club (NYSE: BJ), a leading operator of membership warehouse clubs in the Eastern United States, announces the launch of its retail media program,...

New Research Shows the Rising Dominance of Chat Apps for Customer Communications

New research from globalcloud communications platform Infobip reveals that chat apps such as WhatsApp are becoming crucial channels for customer communications, demonstrating the growing importance of...

Advertisers grow ad spending in Q3 to find customers in a challenging economy

Today, Skai, an omnichannel platform for performance marketing, is publishing its Q3 2022 Digital Marketing Quarterly Trends Infographic, an in-depth analysis of the digital marketing trends...

Markacy Releases 2022 Holiday Marketing Forecast for DTC Brands

Markacy, a digital strategy and marketing firm based in New York City, released its 2022 Holiday Marketing Forecast. Markacy works with leading brands to better...

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