With mobile devices becoming more common in our lives, design for mobile must be your top priority. If your WooCommerce website needs to be optimized for a greater mobile user experience, you will miss out on traffic and sales. To help you get started, check out these helpful tips for crafting a smooth mobile shopping experience for your WooCommerce website.
Design for Responsiveness: The first step for creating a smooth mobile experience is to design with a consideration for how your consumers use their mobile devices. You must also consider how they interact with websites on a smartphone. For example, a header image might look more attractive on mobile instead of a desktop screen due to the size and scale of the format.
In addition, think of showing content similar to an infographic. Allow the video or images to tell the story since people tend to read less when browsing on mobile. You’ll also want your site’s text and images to be large enough for people to view without zooming too much. Similarly, create CTAs that lead to a purchase in prominent places for the daily web visitor.
Boost Website Speed: Faster overall website speed can translate into increased revenue for your business. As a web developer or designer, seeking ways to increase your WooCommerce site speed is vital. For example, you maximize mobile load speeds by limiting plugins, optimizing images, caching WooCommerce, cleaning up scripts that don’t load with every page, and selecting a premium WooCommerce hosting provider.
Additionally, mobile screens have less space than desktops, so you must be careful when scaling up the size of forms, fonts, and buttons. Small buttons may be hard to click, and small fonts are challenging to read. Even more, typing tends to be time-consuming on mobile devices, so if visitors have to type out an endless amount of data to complete a purchase they might abandon the process.
Remove White Space: Although white space is crucial for website design, too much of it isn’t ideal for mobile. This is because white space takes up valuable space due to the reduced screen size. As a result, excessive white space can make web pages difficult to navigate – users may need to zoom in and out to access what they need.
Get Rid of the Navigation Bar: You should consider eliminating the navigation bar in your mobile WooCommerce site design because they don’t generally work well on mobile devices. Depending on the number of menu tabs your site has, this can create confusing and cluttered pages on the top portion of the website. Instead, opt to replace it with a hamburger menu – this expands when a visitor taps into a submenu with significant and accessible tabs.
Consider Collapsible Sections: Another step to creating a smooth mobile experience in your WooCommerce store is collapsible sections. They make web pages easier to scan and navigate for mobile users. Fortunately, most product pages have expandable sections because it makes pages easier to digest visually while maintaining all relevant information accessible for shoppers.
Improve Search Features: Despite your focus on creating a great mobile experience, navigating on your mobile device will always be less convenient. So, because of this, you must improve search features:
- Create visible search icons
- Enable “Did you mean” suggestions
- Activate predictive auto-fill with suggested filtering options
- Have your search criteria cater to like terms
Crafting a seamless mobile experience is imperative in today’s age. The strategies in this article will minimize cart abandonment and increase sales. The good news is that collaborating with an accomplished e-commerce web design company can help you provide an enjoyable mobile shopping experience.
Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.
