Cubcoats, the number one best seller in stuffed animals and plush toys on Amazon Prime Day has partnered with Amazon to create a magical pop-up experience for kids and families at the Del Amo Fashion Center in Torrance, California. The holiday pop-up is open now through Jan. 5. Ranked the number one most wished for toy on Amazon, customers have shared how Cubcoats have been a source of comfort, imagination, and empowerment for their kids.
The innovative teams at Cubcoats and Amazon have created Cubcoats x Amazon IRL, a transformative and interactive pop-up space that allows children to experience the popular stories behind each character in real life. The space emphasizes the magic of Cubcoats with fun photo opportunities, interactive adventures, and special programming.
“There’s a real sense of magic when a kid witnesses the plushie transform into a hoodie for the first time. We want to put that feeling front and center. Through their adventures at Cubcoats x Amazon IRL, our cubs inspire positive messages that tie in naturally with our magical product. Cubcoats is excited to merge the worlds of ecommerce and brick-and-mortar to be able to bring this unique world to life,” says Cubcoats CMO & Co-Founder Zac Pak and Cubcoats VP of Design & Creative, Mimi Chao.
Sparking in-store adventures, children’s imaginations will run wild at the Amazon pop-up with exclusive Cubcoats characters such as Kali The Kitty, Sao The Sloth and Uki The Unicorn from their Signature Series and Hello Kitty, Spider Man and Frozen from the Licensed Collection. The pop-up will offer in-store programming and special offers for customers on a regular basis. For up-to-date information on programming and special offers visitwww.cubcoats.com.
