Searchspring, a provider of intelligent site search and merchandising solutions for online retailers, has announced Dia&Co as a client. A personal styling and plus size clothing subscription retailer for women exclusively in sizes 14-32, Dia&Co selected Searchspring to customize its site search and navigation offering for its shoppers.
To improve their shopping experience, Dia&Co worked with Searchspring agency partner, Verbal+Visual to redesign their site to better reflect the brand’s mission. Because of the subscription-based nature of the business, many customers visit the brand’s ecommerce store to re-purchase specific products or brands from their curated style boxes, but the previous site search experience did not fully cater to these shoppers. Verbal+Visual also knew it needed to upgrade the site’s filtering and sorting capabilities, enabling shoppers to more quickly locate the right styles, colors, and sizes. And, with frequent stock updates and inventory changes, the latest arrivals and best sellers on the Dia&Co ecommerce store needed to be easier to find.
“With a vast product selection, search and filtering was an important feature set for the Dia&Co team,” said Anshey Bhatia, CEO, Verbal+Visual. “Given the robust nature of Dia&Co’s offerings, and the ability to quickly integrate with Shopify Plus, we recommended Searchspring and were able to go live with an extremely successful set of functionalities within weeks.”
The team implemented Searchspring’s Search and Category Navigation solutions on the Dia&Co site, as well as a new denim sizing quiz. The quiz helps customers to find the perfect pair of jeans by asking a series of questions about fit, color and style preferences. Based on the quiz, Searchspring added new data fields to Dia&Co’s products to produce more relevant results in response to customers’ answers. If, for example, a shopper expresses a preference for classic denim styles, they will not receive results that include bleached or ripped jeans.
As a result, visitors who engage with the site’s search bar now account for 12% of the site’s overall revenue, and shoppers who use Search on Dia&Co are now ten times more likely to make a purchase than those who don’t.
“Searchspring has been a crucial tool for Dia, both because of its excellent product and talented team,” says Arpita Dhundia, Director of Engineering, Dia&Co. “Beyond providing search and filtering capabilities, they have been a great partner as Dia’s ecommerce experience has evolved. Searchspring is always available to collaborate on solutions – they feel just like an extension of the Dia team. Their entire team is very responsive and deeply knowledgeable of the product. All of our questions, iterations, and ideas were addressed quickly.”
“We love the customer-centric approach that Dia&Co takes to online shopping. Their styling service creates a highly personalized experience for a customer base that is often under-served by the fashion industry,” said James Bathgate, VP of Implementations, Searchspring. “We’re proud that Searchspring can help empower their customers to find the perfect products.”
