What if there was a way to convince shoppers who find your e-commerce website to purchase without them feeling like they’re hearing a sales pitch? The secret lies in ensuring you have quality PDPs or product detail pages for your online customers to peruse. These product-level pages on your e-commerce site serve as the touchpoint where site visitors determine whether to purchase or not. That’s right, PDPs are pivotal tools that help influence the online shopping customer experience. To improve the success of your product-level pages, make sure they have the following attributes.

Excellent Organization

Ensure your product detail page template is clean-looking, with a well-organized layout and logical information flow. Secondly, use subheads, headings, and bullet points to divide the text so customers can quickly scan and locate information to determine their interest in the product. By decluttering the page and minimizing distractions, you may direct their attention to the most vital aspects shoppers look for: the product description, images, and customer reviews.

Top-Quality Product Images

Utilize high-resolution product photos that correctly demonstrate the item to your target audience in its best light. Also, provide several views and angles, and allow shoppers to zoom in for an up-close look. Consider adding images of the products in use and review-the-product videos so shoppers can imagine themselves using them.

Accessible Specifications and Calls to Action

Take the time to craft product descriptions that attract people by targeting their real-life needs, followed by a clear call-to-action (CTA). Additionally, place pricing, specifications, and availability information on the page to assist your e-commerce store shoppers in quickly finding critical details. Make sure the “Add to Cart” and “Buy Now” buttons are visible enough to encourage transaction completion.

Mobile Optimization for PDPs

Optimizing for mobile devices differs from optimizing PDPs for viewing on a computer screen. Responsive design for mobile ensures that a product page layout and its content automatically adjust to fit the screen. The content must be readable, images must be adequately sized, and the design should be visually appealing on a mobile device.

Implementing PDP Optimization

How do you enhance the effectiveness of your e-commerce PDPs?

• Conduct an audit by analyzing your PDPs’ design, layout, functionality, and content for both standard and mobile users. Make sure also to monitor your customer reviews, ratings, and comments to identify improvement areas.
• Upgrade your e-commerce product pages based on what you find, such as varying the layout or using better images.
• Complete A/B testing by splitting the traffic into different variations and measuring the performance using metrics like bounce rate, conversion rate, and time on page.
• Utilize analytics to receive a picture of your user interactions, such as scroll depth, exit rates, and click-through rates.

Optimizing your PDP web pages is admirable, but it is not the only method to a successful e-commerce marketing strategy. Collaborate with an experienced eCommerce web design company such as Adventure Web Interactive to help you stay ahead of your competitors and keep your customers coming back.

Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.