With customer behavior changing, it’s becoming increasingly vital for e-commerce brands to find ways to build and maintain a solid brand-user relationship. This means identifying customers’ preferences and anticipating their needs. This article lists strategies to give you a clear vision that helps you plan your holiday marketing campaigns for more revenue this year.

Start Your Promotions Early

One of the challenges during the holiday season or any other day for any business brand is losing a customer because the brand is unavailable. It could be an item or that you were not ready to cater to your customer’s needs.

You can remove this challenge by jumpstarting your promos early. Be ready for your customers before they start preparing to shop. Do this by crafting your offers and keeping your website up and running. Most shoppers plan to complete their holiday purchases before December.

Target Potential Customers with An All-Ready Email List

Email marketing is always ideal during the holiday rush. An excellent strategy is keeping your previous or potential customers in the loop with your discounts by keeping them in your email list. In addition, you can send personalized emails or attach product links to the items in their abandoned cart. This is to remind them of their interest in those goods because it will promote a personalized shopping experience for shoppers.

Your customers will greatly appreciate extra discounts or free shipping on those products. Additionally, you may keep these holiday-specific offers and make them a part of your holiday promotional campaign.

Retarget Old Customers with Exclusive Discounts

Remember to eliminate any limits you may have to create a customer base that meets sales goals. The best way to do this is to retarget old customers and call them back. Plus, shoppers tend to drift away and spread out their holiday shopping spree by viewing new brands. So, retargeting them with exclusive offers such as loyal customer rewards is a solid technique to make them feel included and valued.

Keep Your Website Ready for Traffic

One of the most important strategies is keeping your e-commerce website ready for traffic. This ensures that the shoppers won’t experience blockers during their purchase journey. Imagine creating an account on the brand’s website with over 16 fields! Shoppers find that overwhelming, even though it could benefit your brand for two reasons:

• Customers don’t want to spend a lot of time purchasing the product because they have already spent time selecting the product they want.
• Also, customers don’t always want to share their personal data or create an account on your website.

You can eliminate those delays and bring your customers to the checkout page in no more than two steps. Overall, keeping it fast is the best way to convert website visitors into shoppers.

Keep Your Pages Attractive with Social Content

As an e-commerce brand, you should add social content to your holiday marketing strategy. If used correctly, social content can retain your customers and keep them with you after the holiday season. You can think of captivating campaigns, partner with influencers, introduce branded hashtags for your business, and promote with them during the holiday season.

This time of the year, brand owners and marketers must give their customers what they are looking for. The information in this article will help optimize your e-commerce site, boost sales, and build customer relationships. The good news is that collaborating with an accomplished e-commerce web design company can help you deliver personalized shopping experiences during the holidays.

Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.