The year is almost ending, so preparation for Black Friday and holiday shopping has already started. Brands that take the time to maximize their e-commerce marketing strategy and SEO ahead of time may see a solid run of digital sales and growth. To capitalize on that growth pattern, check out these six practical strategies to optimize your holiday e-commerce marketing strategy potential.
Analyze Last Year’s E-Commerce Marketing Strategy
Begin by analyzing the performance of last year’s e-commerce marketing strategy. Pinpoint the strongest-performing pages and keywords for your brands. Look at both your traffic and conversion rates. The keywords that attract higher traffic and conversion will provide insight into what people want to read during this particular time of year. The pages with the best performance will also let you see how well your page meets the needs of your target audience.
Moreover, this data will give you insight into what people liked best. Overall, this information can help businesses optimize the potential of their content. It will also guide your e-commerce marketing strategy and content creation throughout the yearly holidays.
View Patterns in Your Industry
Besides viewing previous best-performing pages and keywords, make sure to view the current trends and patterns in your industry. This will give you renewed insight into what your prospective clients want to see the most. In addition, you can capitalize on these interests to generate highly engaging content and define an e-commerce marketing strategy that will benefit your prospects well.
Research Potential Holiday-Oriented Keywords
Apart from emerging trends for the end of the year, you may also want to seek potential holiday-oriented keywords to target. Depending on your e-commerce marketing strategy and industry, you might discover that people are interested in holiday-themed sales, products, or similar keyword types.
You should also research keywords related to the holidays and your industry and discover potential keywords that people often search for to help boost your e-commerce marketing strategy. These keywords will help you create ideas for your sales and holiday specials.
Use Content to Build Excitement for Sales
Use your content to build excitement and awareness for upcoming specials and campaigns. Additionally, people expect specials and sales around the holidays and often begin planning their holiday shopping early in the season. Use this time to notify people about your offerings during the holidays. As you build these campaigns, remember to use social media to cross-promote your efforts, further building excitement for your upcoming specials. Once the sale begins, add other channels like paid advertising.
Consider Mobile E-Commerce Marketing
Customers have become comfortable buying from their mobile devices. To succeed in engaging your holiday shoppers, you must ensure you build adequate mobile compatibility into your efforts. People with mobile devices must easily view each campaign with no problem. Create mobile ads and content to encourage others to participate in the promotions while on mobile devices and keep a healthy bounce rate.
The more you take the time to plan out your e-commerce marketing strategy during the holidays, the easier it will be to achieve the success you want. Fortunately, collaborating with an accomplished e-commerce web design company can help you increase your efforts throughout the end of the year and use digital marketing to boost your e-commerce holiday marketing success.
Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.
