Fragrance is one of the most popular product categories in global e-commerce, but it can also be more complex to ship than many other items. Many perfumes contain alcohol, which means they are classified as flammable liquids and subject to dangerous goods regulations. Because of this, retailers must carefully manage packaging, labeling, documentation, and destination requirements when shipping fragrances internationally.

For many U.S. e-commerce brands, Canada is often one of the first international markets they expand into. While cross-border shipping between the United States and Canada is common, fragrance products can introduce additional regulatory and shipping considerations.

For e-commerce brands expanding into new markets, following a clear process can help reduce delays and ensure shipments reach customers safely. With the right preparation and the support of experienced logistics partners, brands can confidently ship fragrance products to customers around the world. Asendia USA, together with its Canada trade compliance team, helps fragrance shippers navigate cross-border regulatory and compliance requirements.

Follow the steps below to help ensure your fragrance shipments reach their destination.

1.  Confirm the Product Classification

The first step is confirming how the fragrance is classified. Many perfumes contain a high percentage of alcohol, which can place them under flammable liquid classifications. This affects how the product must be packaged, labeled, and transported.

Fragrances are commonly classified as UN1266 – Perfume Products under Hazard Class 3 (Flammable Liquids). A Safety Data Sheet (SDS) is typically required to confirm the correct hazard classification, flash point, and handling requirements.

Misclassifying fragrance as a standard cosmetic product can lead to rejected shipments or compliance issues. Reviewing product ingredients and applicable regulations early in the process helps prevent these problems.

2.  Choose the Right Shipping Method

Once the classification is confirmed, retailers must determine which shipping services can support fragrance products. Some transportation methods restrict flammable liquids, and regulations may vary depending on the destination country.

Dangerous goods restrictions can limit available transport options, particularly for air shipments. Some services or transportation modes may not allow flammable liquids, while others may require specific handling procedures.

In many cases, shippers must also complete dangerous goods training certification (such as IATA Dangerous Goods Regulations for air shipments) and receive carrier approval before shipping fragrance products classified as hazardous materials.

Selecting a shipping method that complies with both dangerous goods regulations and destination country requirements is essential to prevent shipment refusals or transit disruptions.

3.  Use Secure Packaging

Perfume bottles are usually made of glass and contain liquid, which makes them more vulnerable during transit. Without proper protection, bottles can break or leak.

To meet dangerous goods regulations, many fragrance shipments require pre-approvedpackaging designed to safely contain flammable liquids. This packaging typically includes:

• Secure inner containers
• Protective cushioning materials
• Secondary containment to prevent leakage
• Durable outer packaging

Dangerous goods shipments often require UN-certified packaging that has been tested for transporting flammable liquids and includes absorbent material and leak-proof inner containers.

Proper packaging helps protect the product, reduces the risk of spills, and ensures compliance with shipping regulations.

4.  Prepare Accurate Documentation

International shipments require clear and accurate documentation to move smoothly through customs. Fragrance shipments often require detailed product descriptions and proper classification codes in addition to standard customs paperwork. Depending on the product classification and destination, documentation may include:

• Dangerous goods declarations
• Accurate HS codes for fragrance products
• Detailed product descriptions
• Customs documentation required by the destination country

For air shipments, shippers may also need to complete a Shipper’s Declaration for Dangerous Goods outlining the UN number, hazard class, quantity, and packaging instructions.

Errors or missing information can lead to delays or shipment holds, so careful documentation is essential.

5.  Understand Duties and Taxes

Import duties and taxes may apply depending on the destination market and product classification. These charges can affect the final cost of the order once it reaches the customer.

Understanding potential fees ahead of time helps retailers provide more transparent pricing and avoid unexpected charges during delivery.

Considerations When Shipping Fragrance to Canada

Canada is an important cross-border market for many United States retailers. However, fragrance shipments entering Canada must comply with Canadian import regulations and may require specific packaging and documentation.

Retailers should also consider duties and taxes that may apply to fragrance products entering the Canadian market. In some cases, postal networks may limit shipments containing flammable liquids, which can affect delivery options.

Preparing shipments carefully and understanding Canadian requirements in advance can help ensure smoother cross border deliveries.

Asendia USA operates a dedicated trade compliance organization supporting Canada-bound shipments, helping ensure shipments meet regulatory requirements before entering the Canadian market.

Logistics providers such as Asendia USA support e-commerce retailers with global delivery networks and cross-border shipping expertise.rce retailers with global delivery networks and cross-border shipping expertise.

Douglas Longobardi is Chief Revenue Officer at Asendia USA, a global leader in international e-commerce and mail delivery across 220+ destinations. He joined Asendia following its acquisition of Globegistics, a company he co-founded in 2011 and scaled to $75 million in revenue. Prior to that, he spent 11 years as Sales Director at WorldNet Shipping. With over 25 years of experience, he brings deep expertise in cross-border e-commerce and global logistics strategy.

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Walmart de México y Centroamérica, the largest retailer in Mexico, is expanding its collaboration with Vusion, the global leader in AI-powered digitalization solutions for physical commerce, to deploy the EdgeSense connected store platform across its Walmart Express stores and begin the transformation of its Supercenter fleet.

This initiative builds on the growing global collaboration between Walmart and Vusion, following the successful deployment of Vusion’s connected store technologies across Walmart US stores. The expansion reinforces Vusion’s role as a strategic technology partner supporting Walmart’s connected store transformation.

Under this agreement, Walmart Express stores will be fully deployed with EdgeSense technology by the end of 2026, marking the first large-scale rollout of the platform in Latin America. Following this phase, Walmart Mexico also plans to expand the deployment to Walmart Supercenters, significantly accelerating the company’s digital store modernization strategy.

Across the initial deployment, Walmart Express stores will be equipped with more than 1.7 million electronic shelf labels and over 180,000 EdgeSense smart rails, creating one of the largest connected store technology deployments in Latin America.

Walmart Mexico will also begin a pilot deployment in its Bodega format, evaluating how EdgeSense technology can support additional store formats as part of the company’s long-term connected store strategy.

EdgeSense is Vusion’s next-generation connected store platform, combining intelligent shelf infrastructure, computer vision, artificial intelligence (AI), electronic shelf labels, and real-time retail data to create a unified operating system for physical stores. The platform enables retailers to automate store operations, improve inventory accuracy, and unlock new data-driven capabilities across merchandising, and shopper engagement.

Through this initiative, Walmart Mexico aims to:

• Deliver a more personalized and seamless customer experience
• Improve associate productivity through workflow automation and reduce manual tasks
• Modernize stores with AI-ready infrastructure to support future innovation

“The deployment of EdgeSense will help us further modernize our store operations and empower our associates to focus on serving customers,” said Paul Lewellen, Chief Operating Officer of Walmart de México y Centroamérica. “This initiative represents an important step in strengthening our operational capabilities while continuing to improve the shopping experience for millions of customers across Mexico.”

Philippe Bottine, Deputy CEO and EVP Vusion Americas, highlighted the strategic importance of the expansion: “We are very excited that Walmart is expanding its relationship with Vusion to Walmart Mexico. The rollout of EdgeSense across Walmart Express stores and the planned expansion to Supercenters represent a major milestone in our shared vision of building the connected store of the future. By combining AI, computer vision, and real-time data, EdgeSense helps retailers achieve new levels of operational excellence while delivering better experiences for both associates and shoppers.”

With this deployment, Walmart Mexico becomes the first retailer in Latin America to deploy EdgeSense at scale, positioning the company as a leader in retail innovation across the region.

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Instacart (Nasdaq: CART), the leading grocery technology company in North America, and ALDI U.S., America’s fastest-growing grocer, today launched a redesigned ALDI U.S. website, aldi.us, and mobile app. The enhanced experience offers a more seamless, personalized way for customers to shop their favorite ALDI products online, powered by Instacart’s Storefront Pro enterprise commerce platform and fulfillment solutions. Instacart first began powering fulfillment for ALDI U.S. in 2019, and is now the retailer’s exclusive fulfillment partner across their website and app.

“ALDI is known for offering their customers incredible value, and we’re proud to partner with them to make sure that value translates seamlessly into their digital experience,” said Ryan Hamburger, Vice President of Commercial Partnerships at Instacart. “What makes this partnership special is that it goes beyond ecommerce. By combining Storefront Pro and fulfillment into one integrated platform, we’re helping ALDI U.S. scale faster while preserving everything that makes their brand special. We’re proud to deepen our partnership and support their continued expansion across the U.S.”

“Shoppers define value in more ways than one — often by saving both time and money,” said Dave Rinaldo, Chief Operating Officer at ALDI U.S. “As customers look for more flexibility, our partnership with Instacart enhances the ALDI online experience, giving the 1-in-3 U.S. households that shop our aisles another convenient way to get their groceries when and how they want.*”

Powered by Instacart’s Storefront Pro enterprise commerce platform and fulfillment solutions, the ALDI U.S. website and app deliver better personalized product recommendations, enhanced product discovery, and expanded meal planning support through shoppable recipes. Since 2019, Instacart’s fulfillment solutions have powered high- quality delivery and curbside pickup for ALDI customers in as fast as an hour on their owned and operated platforms, and customers can continue to count on that same speed and reliability with Instacart as their exclusive fulfillment partner.

ALDI and Instacart first partnered in 2017 to offer same-day delivery to ALDI customers on the Instacart Marketplace in the U.S. Since then, ALDI has deployed several other solutions to connect its online presence and in-store experiences and fulfillment technology across its more than 2,600 stores nationwide.

Instacart Storefront Pro is an enterprise-grade grocery solution that unifies a retailer’s website, mobile app, and in‑store digital touchpoints into one platform, combining AI-powered discovery and integrated fulfillment. Paired with Instacart’s fulfillment technology, it delivers an end-to-end owned ecommerce solution. Together, they are part of the Instacart Enterprise platform, a suite of integrated software and hardware solutions that connect in‑store and online grocery and help retailers like ALDI maintain full control of their brand and customer experience without managing fragmented ecommerce systems. ALDI joins more than 380 grocery retailers that use Instacart’s Storefront technology to power and scale their digital e‑commerce presence.

The new ALDI website and app are available now across the United States. Customers can visit aldi.us or download the ALDI mobile app for iOS and Android.

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Wildfire Systems Inc., an innovative financial technology platform that powers loyalty and reward programs and shopping companions, today announced that Credit Key, a B2B payments and financing platform, has partnered with Wildfire to power monetization for the transactions originating from its growing B2B marketplace.

Digital marketplaces are rapidly becoming the primary channel for B2B commerce. Industry data shows marketplace platforms account for approximately 65% of B2B ecommerce market share, representing an estimated $21.3 trillion in annual transaction value. With typically higher average order values than consumer transactions, B2B marketplaces present significant revenue opportunities for both merchants and platform operators.

Through the partnership, Credit Key is integrating Wildfire’s top merchants who service a B2B audience, including brands such as Sam’s Club, Best Buy, Faire Wholesale, and BulkOfficeSupply, into its existing marketplace of deals, enabling Credit Key to earn affiliate commissions on purchases its platform refers to participating merchants. At the same time, merchants gain access to a targeted B2B buyer audience supported by Credit Key’s flexible financing solutions at checkout.

The leading provider of B2B buy now, pay later (BNPL), Credit Key is the first U.S.-targeted B2B marketplace to integrate affiliate commerce infrastructure, expanding merchant access while creating a performance-based revenue stream tied directly to the sales it drives.

“Credit Key is redefining how B2B marketplaces monetize by tying revenue directly to the transactions they drive,” said Jordan Glazier, CEO of Wildfire Systems. “By combining financing with commerce infrastructure, they’re increasing purchasing power for buyers while creating a built-in, performance-based revenue stream.”

“Wildfire’s merchant network significantly strengthens the value we can offer our customers,” said John Tomich, CEO and Founder of Credit Key. “By expanding the number of merchants available in our marketplace and enabling us to earn commissions on referred sales, we’re building a more powerful ecosystem for B2B buyers and creating a new revenue stream aligned with the growth of our platform.”

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Manhattan Associates Inc. (NASDAQ: MANH), on Monday announced the findings of its 2026 Global Unified Commerce Benchmark for Specialty Retail, the industry’s most comprehensive assessment of how well retailers connect digital and physical experiences to drive growth, profitability and loyalty. Conducted by Incisiv, a leading retail research firm, the Benchmark is based on real-world purchases and returns. It analyzes more than 400 specialty retailers across EMEA, LATAM and North America on 330 capabilities spanning four key experience areas: Shopping, Checkout, Fulfillment, and Service.

The 2026 Benchmark reveals that while the industry has made steady progress in unified commerce maturity since 2023 when it was first launched, only 7% of retailers have achieved true unified commerce leadership while 33% are still stuck in the Basic category. Leaders are translating connected, data‑driven yet customer-centric experiences into nearly 2X higher growth rates than their basic peers.

The Benchmark highlights a new competitive reality in specialty retail, where scale, assortment and brand presence alone no longer guarantee growth. Key insights include:

• AI is reshaping commerce: AI in retail is projected to unlock more than $500 billion in value globally by 2030, shifting the focus from simple task automation to intelligent systems that anticipate demand, personalize in real time and resolve friction before customers encounter it. AI shopping assistants, predictive fulfillment, in‑store personalization and intelligent cross‑channel support with context‑aware escalation are defining the new frontier.
• Consumer journeys are fragmented: More than 66% of consumers now use two or more channels before completing a purchase, moving fluidly between marketplaces, social platforms, messaging apps and retailers’ own sites and stores.
• Execution economics are under pressure: Global logistics and fulfillment costs have risen by over 20% in the last three years, as customers expect faster delivery, flexible fulfillment and seamless service as standard.
• Inventory intelligence: Real‑time visibility and dynamic allocation drive significantly higher inventory turns – 50% in NOAM, 45% in EMEA and 27% in LATAM – helping reduce stockouts and markdowns.
• Yesterday’s differentiators are now table stakes. 38% of the capabilities that differentiated leaders in 2024 have become table stakes by 2026, including basic real‑time inventory visibility, digital wallets and cross‑channel support.

“Retailers are being asked to do something incredibly hard right now: deliver faster, more personalized experiences while also protecting margin,” said Katie Foote, SVP & CMO, Manhattan Associates. “What this benchmark makes clear is that the retailers pulling ahead are not doing it with one standout channel or a single capability. They are doing it by reimagining the entire customer journey and connecting the business end to end, from shopping and checkout to fulfillment and service.”

The 2026 Benchmark also reveals how unified commerce maturity is evolving by region:

• NOAM retailers benefit from deep ecommerce foundations and mature data infrastructure, leading in shopping and checkout personalization and cart execution.
• EMEA retailers stand out in operational consistency, cross‑border fulfillment and privacy‑conscious experiences shaped by a complex regulatory landscape.
• LATAM retailers are closing the gap faster than any other region, driven by rapid adoption of alternative payments, messaging‑led service via WhatsApp and mobile‑first fulfillment models.

“There is no single blueprint for winning in unified commerce. Different regions are moving at varied speeds and solving for different customer expectations. However, the common thread is clear: retailers that invest in connected experiences and precise execution are seeing the results in growth, resilience, and strong customer loyalty,” added Foote.

Click HERE to view and download the complete 2026 Global Unified Commerce Benchmark for Specialty Retail.

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Firmly, the leader in agentic commerce, on Tuesday introduced Firmly Connect, a no code onboarding platform that autonomously integrates with merchants’ existing websites and commerce infrastructure to help merchants more easily sell through new agentic marketing channels.  The solution creates a direct and trusted connection between the agent and merchant and eliminates months of engineering work, complex data restructuring, and cross-team coordination that has restricted merchants from participating in the new agentic commerce economy.

Firmly Connect’s no-code onboarding experience allows merchants, including Backcountry, Best Buy and others to quickly activate agentic commerce by verifying their business credentials, selecting where they want to sell, and publishing their product catalog while maintaining full control over pricing, inventory, and distribution. At the center of firmly Connect is the firmly Agent Control Center, where merchants are provided a centralized interface to easily manage what agents/channels they sell through, the products they sell through each channel and monitor how their products appear and transact across AI shopping agents, marketplaces, publishers, and other emerging commerce environments.

“Agentic Commerce will represent one of the most important shifts we’ve seen in digital retail—opening up entirely new demand channels through AI agents, and emerging vertical shopping apps. The challenge has always been how complex and resource-intensive it is to integrate any new individual channel,” said Kevin Lenau, president, Backcountry family of brands. “With firmly, that barrier disappeared. Backcountry and CSC can now easily connect their brands to these new channels, with zero engineering resources or reworking our infrastructure. I did not believe the zero engineering to launch but they proved this true. This is a major step forward in unlocking the full potential of agentic commerce at scale.”

Traditional integrations for agentic commerce typically take three to 12 months, involve 12–18 team members, and can cost $250,000–$500,000 per channel. Firmly Connect reduces that process to approximately 45 minutes of merchant time, lowering integration costs by an estimated 95%. The platform autonomously integrates with a merchant’s systems and runs automated testing to validate the integration, removing the need for engineering effort on the merchant side. 

“Agentic commerce is rapidly emerging as the next major distribution channel for online retail, but integration complexity has slowed adoption,” said Kumar Senthil, Co-Founder and CEO of firmly. “We built Firmly Connect so merchants can become agentic-ready in hours, without writing a single line of code, and reach every AI commerce channel through a single integration.”

The firmly platform is built around three core capabilities:

• Protocol Abstraction: Firmly abstracts across emerging protocols—including MCP, AP2, ACP, UCP, A2A, and KYA—so merchants can participate in multiple ecosystems without rebuilding integrations for each one.
• Horizontal Infrastructure Layer: Firmly operates above existing commerce platforms allowing merchants to connect once and distribute everywhere.
• Merchant-of-Record Model: Merchants remain the merchant of record, preserving their brand, customer relationships, first-party data, and control over pricing and inventory.

Firmly also announced a strategic partnership with Aurus, an enterprise omni-commerce payment platform serving major retailers and grocers across more than 25 countries. Through the partnership, Aurus becomes the first omni-commerce gateway with native agentic commerce capabilities, enabling its enterprise retail customers to activate AI-driven commerce channels without additional infrastructure changes by Aurus or the merchant. Retailers using Aurus can now extend their existing product catalog, checkout and payment orchestration infrastructure into emerging AI shopping environments while preserving their brand, customer relationships, and merchant-of-record status.

Firmly was founded by ecommerce veterans and the creators of LoopPay, the mobile payments company acquired by Samsung to power Samsung Pay, bringing deep expertise in global payment infrastructure to the emerging agentic commerce ecosystem.

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For U.S. e-tailers looking to expand their cross-border strategy internationally, Asendia USA is excited to announce its newest e-book, Selling Down Under: A U.S. Guide to Australia’s Growing e-Commerce Market. The guide highlights what U.S. brands need to know to successfully reach Australian shoppers, from evolving consumer expectations to navigating shipping and compliance requirements. 

Australia’s e-commerce market continues to grow rapidly, presenting strong opportunities for U.S. retailers. Online retail revenue in Australia is projected to reach approximately $51.22 billion in 2026, making it the 14th largest e-commerce market in the world. With cross-border shipments accounting for 14.1% of the market and millions of consumers regularly purchasing from international retailers, Australia represents a valuable opportunity for U.S. brands looking to expand globally.

Asendia USA’s e-book provides U.S. e-tailers with actionable insights into the Australian market, covering shopper behavior, logistics considerations, and emerging trends. From navigating GST and customs requirements to meeting expectations around tracking visibility, delivery reliability, and mobile-first shopping experiences, the guide highlights what drives online purchasing decisions in Australia, including preferred devices and flexible payment options, helping retailers better meet local consumer preferences and succeed in the market.

“Australia represents one of the most dynamic and accessible markets for U.S. online retailers,” says Douglas Longobardi, Chief Revenue Officer for Asendia USA. “Understanding local trends, consumer preferences, and cross-border opportunities is key to growing revenue and building lasting customer relationships down under.”

Whether launching into Australia for the first time or strengthening an existing cross-border strategy, the e-book offers guidance to help U.S. brands deliver a competitive and seamless customer experience for Australian shoppers.

Asendia USA’s Selling Down Under: A U.S. Guide to Australia’s Growing e-Commerce Market is available now as a complimentary download for U.S. e-tailers looking to expand or optimize their presence in the Australian market.  

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Even as overall sporting goods spending slowed, experiential retail gained traction, with stores such as DICK’S Sporting Goods’ House of Sport attracting shoppers through unique, interactive experiences (i.e., climbing walls, turf fields and other in-store events) that go beyond traditional retail. Outdoor brands also found success by expanding beyond performance gear into everyday apparel and footwear. Brands including Salomon, Rossignol and Evo gained momentum, with their lifestyle positioning resonating especially strongly among consumers in the Northeast and Midwest.

Additional insights include:

• Spending diverged among high- and middle-income shoppers – Higher-income shoppers drove much of the category’s spend-per-customer growth, benefiting retailers and brands serving premium sports such as skiing and golf, including Backcountry, Evo and PGA TOUR Superstore. At the same time, middle-income shoppers pulled back on discretionary sporting goods purchases.
• Gen Z shoppers are boosting niche sports brands – Consumers aged 18 to 24 recorded the highest spend-per-shopper growth throughout most of 2025, supporting brands tied to specific sports communities such as Epic Sports and Proof Lab.
• Tariffs are weighing on hunting and fishing retailers – Steel and aluminum tariffs introduced in 2025 likely contributed to double-digit spending declines for companies including Sportsman’s Warehouse, Brownells and Palmetto State Armory.
• The Western U.S. saw the steepest declines in sporting goods spending – While regional performance varied widely across the U.S., spending in the West dropped the most dramatically in Q1 2025, creating pressure for retailers such as Big 5 Sporting Goods.
• Store openings are rapidly reshaping local competition – In Tulsa, Okla., the opening of a new SCHEELS store propelled the retailer from no market presence to category share leader within three months, disrupting competitors including Academy Sports + Outdoors and DICK’S Sporting Goods.

“We’re seeing a shift in sporting goods spending,” said Michael Gunther, SVP, Research & Market Intelligence, at Consumer Edge. “While overall category spend has slowed, demand hasn’t disappeared – it’s consolidating around premium experiences, specialized communities and lifestyle-driven brands. Retailers that rely on broad-based discretionary demand are feeling pressure, particularly from middle-income consumers and tariff exposure. Those investing in experiential retail and strong brand identity are most likely to capture growth.”

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As AI takes center stage at Shoptalk Spring 2026, a deeper shift is unfolding beneath the hype. Shoppers are increasingly finding products through AI assistants and agents. In April, ChannelEngine will launch AI Attribute Builder to help brands ensure their product data is complete and consistent across channels to stay visible as discovery evolves.

Morgan Stanley projects autonomous agents could influence up to $385 billion in U.S. ecommerce spend by 2030. Already, traffic from AI assistants and agents to retail sites has grown more than 1,300% over the past year. The impact is already visible on individual marketplaces: during last year’s Black Friday, Amazon’s AI shopping assistant Rufus drove 40% of sessions and influenced 66% of purchases, delivering a 3.5x conversion lift.

The systems powering search results, marketplace rankings, and AI-generated recommendations all rely on product data to decide what appears in front of shoppers. Listings with missing identifiers, incomplete specifications, or inconsistent information may still exist online, but they are far less likely to surface when algorithms decide what to show.

“We’re seeing a fundamental shift in what product visibility means. The question used to be: how do I get my products found? Now it’s: how does an AI agent understand them? They don’t browse product pages; they evaluate structured data and decide what to recommend. Missing or inconsistent attributes don’t just hurt rankings. They take products out of the running entirely.” — Niels Floors, VP of Strategic Development at ChannelEngine.

Introducing AI Attribute Builder

In April, ChannelEngine will launch AI Attribute Builder, a new capability that helps brands generate, enrich, and standardize product attributes to meet the specific requirements of each channel they sell on. This covers everything from complete specifications and descriptions to product identifiers that AI agents can read, assess, and recommend.

Protocols like Google and Shopify’s Universal Commerce Protocol (UCP) and OpenAI’s Agentic Commerce Protocol (ACP) are already defining how AI agents access and interpret product information. The more complete that information is, the more likely a product gets selected.

ChannelEngine helps brands manage product data, pricing, inventory, and orders across hundreds of channels from one place. AI Attribute Builder extends this with product data enrichment to meet the growing demands of both marketplaces and AI-powered commerce.

“Clean, complete, consistent data has always mattered for marketplace success,” said Jorrit Steinz, CEO and Founder of ChannelEngine. “What’s changing is who’s reading it. Today it’s marketplace algorithms. Tomorrow it’s AI agents influencing purchasing decisions. The brands that get their product data right now will be the ones that stay visible.”

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With nearly 1,300 locations across Foot Locker, Kids Foot Locker, and Champs Sports in the U.S., consumers can access the latest footwear styles and everyday head-to-toe looks for the whole family directly on the DoorDash app. Whether it is a fresh pair of sneakers, a last-minute outfit or game-day apparel, shoppers can get what they need delivered quickly and reliably.

“At DoorDash, we’re focused on making everyday shopping more convenient,” said Mike Goldblatt, VP, Enterprise Business Development & Partnerships at DoorDash. “We connect consumers with the best of their local communities — from restaurants to retail — and bring those items directly to their door. Today, more than 30% of DoorDash’s monthly active users in the U.S. shop across grocery and retail categories,* with tens of thousands of retail stores available on the platform. As more consumers turn to DoorDash for more than meals, we’re excited to welcome Foot Locker, Kids Foot Locker, and Champs Sports, helping them find exactly what they’re looking for with the speed and service they expect.”

“Our customers are at the heart of everything we do, and we’re always looking for new ways to make their shopping experience for sneakers, apparel, and accessories seamless and accessible,” said Melissa Krauss, VP of Strategy at Foot Locker. “Our partnership with DoorDash, now available nationwide, gives customers a convenient way to get their favorite Foot Locker, Kids Foot Locker, and Champs Sports products delivered right to their door, on-demand.”

DoorDash is built to support local businesses while giving communities more choice and convenience. In 2025, DoorDash became the leading third-party marketplace in order volume across grocery and retail in the United States, giving retailers access to strong and growing consumer demand across everyday shopping categories.

To celebrate the launch, now through 3/22, 2026, DoorDash consumers will receive $25 off eligible orders of $100 or more for Foot Locker and $20 off eligible orders of $80 or more for Kids Foot Locker & Champs Sports at participating Foot Locker, Kids Foot Locker, and Champs Sports store locations. Exclusions apply.

These retailers are also available through DashPass, DoorDash’s membership program, which offers members $0 delivery fees and reduced service fees on eligible orders from thousands of restaurants, grocery, and retail stores nationwide.

About DoorDash
DoorDash (NASDAQ: DASH) is one of the world’s leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Since its founding in 2013, DoorDash has expanded to more than 40 countries, using technology and logistics to shape the future of local commerce and broaden access to opportunity. With a growing international presence that now includes Deliveroo and Wolt, DoorDash combines global scale with local expertise to serve communities around the world.

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