Stores and e-commerce businesses devote much time and effort to getting new customers. During the holiday season, new leads and prospects demand even more attention. However, producing new revenue from existing and previous customers is sometimes a more manageable task that should not be neglected. Here are a few actionable strategies to help your e-commerce business earn repeat business during the holiday season.

Use Targeted Marketing on Previous Customers

You may target previous customers utilizing multiple different methods. On social media, you may send posts and ads to your previous buyers. Also, you can re-market to people who have visited your website with search engine advertising or social media. In addition, you can email people who made prior purchases. This will allow you to make special offers and use specific messaging.

Depending on the quality of your data, narrow it down to people who purchased from you last year around this time. Or, segment a group of customers who have yet to buy during the holiday season but bought from your store at other times of the year. Any time you market to specific customers, you have the opportunity to use language that is specific to the audience you are targeting. This may increase your chances of success and help you spend your marketing budget more wisely.

Personalized Messaging is Powerful

One thing businesses should know is that personalization is powerful. It is one thing to receive special coupons through email, or a postcard, from a company you’ve bought from before. But receiving those same coupons with your name on them is pretty different! There are multiple marketing automation tools for WooCommerce, such as AutomateWoo. It allows you to email personalized coupons to your previous customers. With coupons like these, you may even write personalized subject lines to your customers. Fortunately, this may increase the chances that they read your email and act on your offer.

Consider Using Several Forms of Media

If you want to generate maximum revenue during this holiday season, you may want to market beyond your existing customers. Also, you will do so via several forms of media. So, rely on something other than email, social media, or print ads. Use them all. Why are postcards effective at targeting previous customers? It’s because you’ve earned their trust and they already know you. That increases the chance that your previous customers will keep your postcard in the trash. They will view it and consider your offer much more than someone new would.

Send Helpful Content Customers Can Use

Another way to earn new business from previous customers is to remind them you exist in a helpful way. For instance, a retail store could send out heartfelt ways to thank relatives for gifts or ideas to attempt for this year’s family gathering. Or a restaurant could send a few items from their menu as holiday cooking tips. Here’s how your e-commerce business can do it:

• Develop your content via a blog post, how-to video, gift guide, etc.
• Write a captivating title and headline for the content you are offering.
• Push that headline on email and social media and link to the page.
• Send the content to previous customers, thanking them for their business.

These customers will view your content, and some will use it. Or some customers will simply be inspired to make purchases. Either way, your customers feel like you provided them with a bit more service than your competitors.

Remember to appeal to emotions when marketing to customers during the holiday season. The information in this article will help optimize your e-commerce site, boost revenue, and build customer relationships. Fortunately, collaborating with an accomplished e-commerce web design company can help you deliver personalized shopping experiences this holiday season.

Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.