Go the Extra Mile with Marketing Your WooCommerce Business

Craig Kahl, President and CEO, Adventure Web Interactive

Getting your e-commerce business up and running with WooCommerce is a great way to start building your online store. You’ll need to install and set up a WooCommerce plugin in your WordPress store to get started. With WooCommerce, you have all the tools available to increase your store’s visibility, draw in the right traffic, and grow your business. If you’re searching for strategies to increase sales for your WooCommerce business, you’ve come to the right spot.

Optimize Your Store for SEO with WooCommerce

Search engine optimization (SEO) is necessary for potential customers to find your e-commerce store online. Thankfully, WooCommerce makes optimizing your business for search engines easy. Here are several ways to improve visibility:

Research relevant keywords utilizing the right tools.
Use the right keywords in your URLs, titles, and product descriptions.
Make sure you have a navigable website.
Optimize your photos for search engines, including alt tags.
Write captivating product descriptions that include your keywords.
Attract new customers by adding social share buttons on each product detail page.
Be open about your shipping and return policies.
Use social media to promote your business and drive website traffic.
Add product page links to your blogs and website.
Constantly monitor your store’s search engine rankings and make the necessary changes.

Remember that the SEO process is continuous; it’s not something you complete once and forget. You must always be on top of the latest trends and search engine algorithms to boost your store’s visibility.

Engage with Customers in Real Time with Push Notifications

You don’t always have to spend lots of money to use WooCommerce for marketing. Fortunately, there are other low-cost methods to promote your store, including push notifications. These notifications allow store owners to target their customers quickly with the right message. When done right, push notifications can produce significant returns on investment and improve the ability to engage with customers in real-time.

Consider Using an Email Marketing Strategy

Similar to push notifications, email marketing is a reliable and cost-effective way to communicate with your customers. You can encourage customers to subscribe to your newsletter or blog at checkout or send personalized emails using the WooCommerce built-in email tool. Additionally, you will be able to keep your customers in the loop and ensure they are aware of any products or deals you might be offering. It goes without saying that email is essential for sending transactional details.

Moreover, find the best WooCommerce plugin suitable for your business needs. You may also measure the email statistics produced by the campaign to identify improvement areas. As a result, you can quickly start increasing sales of your WooCommerce business without breaking the bank!

Maximize Business Conversions with Remarketing

Although you have an excellent e-commerce store set up, what can you do about the shoppers who visited and left without purchasing anything? This is where remarketing comes in. Remarketing strategies help you maximize conversions from those visitors. For instance, you can develop ads targeting users who have previously interacted with your website.

With the right marketing techniques, you can boost your conversion rate and attract customers to build a customer base that will continue growing over time. The good news is that working with an established e-commerce web design company like Adventure Web Interactive can help you reach out to your customers in various ways. As trends change, your WooCommerce company’s marketing strategies must also evolve.

Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.