As you settle into the New Year, you can use several eCommerce marketing ideas to spruce things up. For most eCommerce stores, there are better times for sales than January due to customers recovering from holiday sales. Yet, you can still inspire them to purchase more from you in the New Year. Let’s get started on how to use these promotion ideas to increase your eCommerce sales during the year.

Continue What You Were Doing During the Holiday Promos

Don’t stop with the holiday freebies and discounts. Do it all over again because it will help keep the momentum going and allure your customers for the second round of great deals! Everyone loves free gifts, so throw a gift to entice online shoppers to buy from you.

You can also inspire potential buyers by offering them a free shipping promotion! Free shipping makes it simple for buyers to checkout. In addition, pay attention to a flash sale. A flash sale promotes a discounted item available for a short time. It creates urgency and a boost in sales.                                                                                            

Reward Your Customers After the Holiday Sales

Encourage your buyers to keep coming back to your business with loyalty rewards. When you reward your loyal shoppers, it leads to an increase in sales and helps to retain customers. Do this by sending thank you emails to your loyal customers, including a free gift with a purchase. Additionally, give them a chance to try a new item before other prospects and offer them exclusive deals and discounts.

Capitalize on New Year Resolutions

People tend to make resolutions to enhance their lives in the New Year. This can be a resolution to sleep better, lose weight, live healthier, etc. You can capitalize on this eCommerce idea to inspire your shoppers by demonstrating their products that can make their resolution a reality. Show your customers how your business products can help them accomplish their goals—for example, offer products that improve safety and protection, like a phone case. You may also cater to their interests, for example, by illustrating how your products can contribute to a healthy, fit lifestyle.

Boost Your Sales with an Email Marketing Campaign

Another excellent eCommerce promotion idea to increase your sales after the holidays is to make an email marketing campaign for your email list. This promotion tip is profitable because email produces an average return of $38 for every dollar spent. Include the following information in your email marketing campaign:

• Remind your subscribers about inventory back in stock
• Extend the free shipping period
• Promote limited-time sales like winter clearance sales

Practice the “Coming Soon This Year” Approach

This approach lets your customers in on the items you have coming for the year. This will give potential buyers reasons to return to your online store to check for new deals. Also, this approach uses anticipation to build up the customer’s curiosity. For instance, create several new product launches and share them on your social media networks and emails to keep shoppers looking forward to them.

Retarget Your Holiday Visitors

The holiday time is the busiest for most eCommerce stores. There’s massive traffic coming in from various channels. This is a perfect time to promote your products, especially after the holidays. Send retargeting emails to remind your shoppers of the items they recently viewed on your website. Also, retarget the visitors with items they have shown interest in. Most importantly, avoid overwhelming potential buyers with your retargeting campaign.

At Adventure Web Interactive, we manage the social media presence of our clients. We know that posts highlighting specific discount codes, holiday promotions, or seasonal items are particularly effective at catching people’s attention in their busy social timelines. Updating your web design to include a header or landing page notice highlighting time-sensitive discounts or promotions is also beneficial. This ensures that your customers will be aware of the deals they can enjoy from your business during the holiday shopping season.

Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.