Grocery Shopii, the vanguard in shoppable recipe technology, is proud to announce the launch of Recipe Media. This retail media solution, a nexus of innovation and utility, provides brands with a unique avenue to sponsor recipe content across a retailer’s extensive array of earned and owned marketing channels.
Recipe Media empowers brands to sponsor recipe content across a retailer’s earned and owned marketing channels. Grocery Shopii’s proprietary meal planning platform serves as the launchpad for Recipe Media, allowing sponsored recipes to be deployed online or in-store. This includes websites, social media, circulars, and in-store signage to increase sales and move more product.
With groundbreaking features including:
• Seamless Incorporation – Retailers can activate the white-label meal planning platform without an eCommerce integration
• Visual Storytelling – Vivid recipe content sourced by top food brands is embedded in emails, circulars, and social media posts, bringing meals to life
• Pantry Checking – Users can seamlessly uncheck ingredients already on hand, streamlining the shopping process
• Frictionless Checkout – Meals are added to lists or carts in one smooth click
In pilot programs, Recipe Media delivered outstanding results:
• Shoppers who enter the Grocery Shopii meal planning platform via email ads see higher print and push to cart rates than average – 1 in 3 who add the recipe to a meal plan also pushed to cart, and 1 in 5 who viewed the recipe also printed the recipe.
• Facebook recipe posts powered by Grocery Shopii drove a 247x increase in Comments, 135x increase in Shares, and 15x increase in Likes when compared to a same-retailer’s non-recipe posts.
“For years, brands have clamored for the opportunity to present their products at the moment when shoppers are making purchase decisions,” said Katie Hotze, Grocery Shopii Founder and CEO. “Recipe Media brings it all together by empowering brands with the digital capability to feature products in recipes within a retailer’s shopping experience. Now their product gets added directly into the cart and the shopper will have the most optimal experience with their product as part of a recipe.”
With over 250 stores, 30 brands, and 25,000 active shoppers using its meal planning technology, Grocery Shopii makes it easy for users to go from meal planning to checkout in one click, and forward lists to others doing the shopping.
“Our clients find that Grocery Shopii users display a 5-fold increase in website visits, 30% larger cart sizes, and enhanced shopper loyalty,” said Hotze. “Shoppers easily go from finding a recipe on the retailer’s Facebook page, for example, to adding it to their shopping list or cart in a single click.”
