In the digital world, developing a solid email marketing strategy can help you reach and connect with your audience in a personalized way to boost sales. Just like other media platforms have changed, email marketing tools have evolved to provide your business the ability to reach customers more effectively. Consider the following advantages email marketing can offer your e-commerce business.

Stay in Touch with Your Target Audience

You can keep your customers informed of real-time updates through emails. Your emails give them a feeling that you are thinking of them. For example, your email can be as simple as saying, “Hi, we were thinking about you, here is a special offer.” The ones who have signed up for your email list have committed to receiving those notes. So, they will most likely enjoy these emails if they are worth reading and increase engagement with your clients.

Contact Your Customers in Real-Time

Most people open up their emails via their mobile devices. This is significant to consider when you are planning any marketing strategy. More consumers are utilizing their mobile devices to access all types of media and information. Besides that, well-designed emails create higher conversion rates on mobile.

Drive People to Your Website with Emails

Email has been a part of our lives for many years. However, as the years pass, email has quickly become our primary communication choice. In addition, we have been accustomed to reply to an email somehow, whether it’s to forward, reply, delete, purchase something, or sign up. Knowing this vital information, you can use email to attract people to your online store or to perform any other call to action. 

It’s Easy to Measure Email Marketing

Most email marketing tools can track the impact of a sent email campaign. You can also track bounce, click-through, delivery, unsubscribe, and open rates. This gives you a better understanding of how your email campaigns are operating.

Remember that you should not ignore these metrics. It’s all about knowing your customers and offering valuable content. For instance, these metrics can help you decide to send daily emails, if your customers are opening them and interacting with them. If you notice that too many emails is resulting in a higher unsubscribe rate, you can experiment with fewer emails on a weekly or bi-weekly rate.

Email Marketing Increases Brand Awareness

Social media isn’t the only way to help a company’s brand awareness. Acquiring a customer or prospect’s email address indicates their interest in your business. Therefore, email marketing allows you to increase that brand awareness by staying at the top of customers’ minds.

Instead of only sending emails related to sales or new products, you can also include messages about what your company does in your community, and what your mission statement is. By doing so, you can build customer trust and add personality to your company’s brand.

Are you using email marketing the right way to draw people to your ecommerce business? Running an online store can be overwhelming. Fortunately, collaborating with an accomplished e-commerce web design company like Adventure Web Interactive will help increase your brand awareness, website traffic, and sales.

Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.