Ibotta, the leading mobile rewards platform in the United States, today announced the launch of its first ever “12 Days of Deals” program to get Ibotta Savers into the holiday spirit with exclusive cash back deals on some of their favorite brands. The program, which runs through December 18, is part of Ibotta’s ongoing efforts to ease consumers’ financial burden and provide rewards to families during the holiday season.
Ibotta’s “12 Days of Deals” will feature offers both in the Ibotta app and Ibotta Browser Extension, offering as much as $50 in cash back rewards from popular brands, including:
- Bare Minerals
- Blue Apron
- First Leaf
- Groupon
- Godiva
- Harry & David
- Home Shopping Network
- Lily’s Sweets
- Old Navy
- QVC
- Renuzit
- Super Chewer
- Under Armour
“This holiday season will look different than past years, but that doesn’t mean we should celebrate any less,” said Ibotta founder and CEO Bryan Leach. “Ibotta wanted to help make people’s celebrations a little more rewarding by partnering with some incredible companies for our ’12 Days of Deals’ program.’ So no matter what your holiday celebration looks like, Ibotta wants you to be safe, be cheerful and be rewarded.”
According to the National Retail Federation, shoppers are expected to spend five percent less on gifts, food, decorations and non-gift purchases for the holidays compared to last year. Most of that reduction in spending is coming from gifts for themselves or their families, creating an even greater need for rewards this season.
Ibotta’s “12 Days of Deals” program comes on the heels of its “Free Thanksgiving Dinner” giveaway in partnership with Walmart, Butterball, Campbell’s and Coke that fed more than 3 million Americans for free last month. By providing 100 percent cash back to shoppers on nine Thanksgiving dinner items, Ibotta and its partners gave away more than 3 million free items worth more than $8 million.
12 Classic Holiday Movie Meals
The same National Retail Federation survey also found that one in five people who typically travel for the holidays will be celebrating at home this year. So as families spend more time indoors this December, Ibotta is also encouraging them to get creative by recreating some of the most iconic food scenes in classic holiday movies. To help them do that, Ibotta identified how much it would cost to recreate each respective meal, as well as which retailers offered the lowest prices so they can make each holiday movie meal affordably this month.
“After a tough year, Ibotta wants to help people ring in the holiday season with some fun activities for the whole family, like shopping and cooking meals together,” Leach said. “We wanted to put our spin on that for everyone to enjoy, so whether your family’s eating habits look like Buddy the Elf, Kevin McCallister or John McClane, Ibotta hopes everyone has fun together with delicious food and a rewarding shopping experience.”
