Did you know that online businesses gain, on average, 43% of their revenue from customer retention? For WooCommerce companies, investing in increasing repeat customers only raises that number. Maintaining customer relationships takes time, strategy, and effort. One way to do this is through personalized messaging. It’s a marketing approach that utilizes what you know regarding your customers to develop the right content strategy.
Retaining your customers is critical throughout the year, but especially after the holidays, because you have spent so much time and money promoting your brand. To ensure your customers do return to your WooCommerce business, we have listed three successful strategies.
New Year’s Resolution Content
Many customers begin the new year with significant goals and dreams. When stores are marketing to customers with new year’s resolutions, there is a lot of reference to the “New Year, New Me” theme. For instance, you may use the “New Year, New Scent” for a fragrance brand or “New Year, New Adventures” to promote an outdoor brand. The list goes on. In addition, email and SMS campaigns should provide advice on how customers can obtain their New Year’s goals related to your brand.
You should send this content monthly, providing product deals along the way. If you have enough time to plan, place new product launches into the theme.
Consider Overstock Campaigns
Business brands fear one of two scenarios regarding overstocking:
- Their WooCommerce shop will run out of stock of trendy products over the holiday sales season.
- Secondly, they will have an overstock of unpopular products.
It’s bound to happen in some years, but you shouldn’t let that discourage you. Instead, design an overstock campaign. Starting an overstock campaign is about strategically overstocking trendy goods and getting clever with unpopular overstock.
Do this by offering discounts on those overstock products at the beginning of January. Later in the month, send daily deals for specific products with excess inventory, with an even higher incentive.
Inform and Entertain Your Customers
Consider using top-of-mind awareness marketing in January, especially since your competition is possibly slacking on SMS and email communications. This is your opportunity to be unique and build customer loyalty. Remember, top-of-mind content is not about sales. People have been receiving product offers for months, so it’s time to give them a break. In contrast, top-of-mind content should be educational and entertaining while associating with your brand. If done correctly, this content type will drive high lifetime value, keeping customers happy with your brand.
Do you need assistance with new strategies to boost your customer retention? Chat with an experienced eCommerce web design company like Adventure Web Interactive to help you drive your revenue through different digital marketing methods to keep your customers coming back year-round.
Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.
