Business owners have learned to captivate their audience’s attention using social media with a specific goal: to attract visitors to their eCommerce store. The more people an eCommerce website receives, the more sales that site is likely to make. Overall, boosting social media traffic can help boost your website traffic.

Increase Your Brand Awareness with User Generated Content

User-generated content is primarily the reviews and feedback your customers give your products or services. This proves your brand’s credibility and plays a significant role in gaining new customers. User-generated content also refers to sharing your products’ images, videos, and blog posts by users, boosting your brand awareness among new audiences. You can do this by doing the following:

• Increase web traffic to your eCommerce store by requesting your social media followers for feedback in the form of testimonials, reviews, or blog posts. This way, you and your followers can share this information.
• You can also request your existing followers and customers to share images and videos of your products or services on their social channels. 

Captivate Attention with Images and Videos

People find media more engaging than text. For instance, Facebook posts, Tweets, and other social media messages get shared more often if they include images or videos. In addition, each social media platform has its strengths in supporting the different types of media you can utilize to engage with your customers. It is beneficial to learn the available post formats and the recommended image sizes and resolutions. Select images with bold colors that attract the eye, and make sure people can read your text in a small size.

Video can also be quite effective. Videos enhance texts in blog posts by integrating visual appeal. A popular video post is an unboxing video, which can provoke viewers to visit your website and purchase the appealing product in the video.

Reach Your Target Audience Through Social Groups

Social groups are the best place to seek like-minded people from your niche. If it’s challenging to attract your target audience to your eCommerce store, join Facebook and LinkedIn communities focusing on your industry. When you advertise your business in these social groups, people with similar interests as yours will more likely visit your online store. As a result, they will become potential customers when they view something of value in your business.

Optimize Your Social Media Channels for Search Engines

How do you ensure your social media content pages appear in the top positions in the search engine? The more views your social media profile receives, the more traffic will come to your online store. Practice these tips to optimize your social media channels:

• Use SEO techniques such as incorporating top-ranking keywords.
• Hashtags ensure your page/social profile pops up wherever the hashtag is.
• Put your website’s link in your social media bio.
• Increase social engagement by considering the productive post time for your social media platforms and limiting the number of posts.

Ultimately, an eCommerce store will perform better if the owner engages with consumers using social media, primarily because it will boost the number of visitors to the website.

Are you using social media’s potential the right way to draw people to your website? Running an online store can be overwhelming, to say the least. Fortunately, collaborating with an accomplished eCommerce web design company like Adventure Web Interactive will help increase social media engagement, website traffic, and sales.

Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.