Your business website’s conversion rate is the number of sales you produce rather than the number of sessions on your WooCommerce website. It’s a crucial part of increasing your e-commerce success. Additionally, tracking allows you to test how your website performs when promoting sales. You don’t necessarily need more traffic but want more consumers to purchase something from you. As a result, you can concentrate on ways to increase your conversion rate and receive repeat customers.
Customize Your Webpages
Shoppers expect some sort of personalization. So, segment your audience based on location and display content in their language by using a translation plugin. You may also consider adding automated email marketing to target cart abandonment – an email reminder may encourage your shoppers to complete the checkout process.
Moreover, every checkout step is another instance for potential customers to abandon their cart. Since WooCommerce has 1-page and guest checkouts, customers don’t have to fill out many pages of information every time they buy products. Allow customers to use guest checkout or check in with a social media website like Facebook or Google.
Enhance the SEO for WooCommerce
WooCommerce SEO differs from the rest of your website. You have some primary areas to edit, including two product description areas, metadata, and slugs. You may also include metadata for your images and keep them fast-loading, but ensure you pay attention to the descriptions for your items.
Add a Search Function to Your WooCommerce Business
You can also increase conversion rates with a search bar. This will address the problem of users struggling to navigate your site. With a search bar, customers can type precisely what they want and complete their transactions faster.
Create a Mobile-Friendly E-commerce Site
It’s critical to note that more sales are from mobile devices than desktops. Your online store must be as responsive as possible and ensure quick speed. Ensure your business is easy to navigate on the phone to improve your WooCommerce conversion optimization.
Evoke Urgency with Promos
Promotional coupons and sales have existed long before the Internet. As consumers, we love great deals. So, try out variable prices with testing, send email coupons to repeat customers, and add discounts for purchasing several products. In addition, you can combine these discounts with a sense of urgency by including limited-time specials. Even though it’s not ideal in every situation, another popular trick is popup ads. You may increase your conversions by 35% if there are popup sale notifications on your website.
Track Many Customers and Factors with Google Analytics
You can track many of the tips listed above with Google Analytics (GA). This includes which channels bring in the most consumers, which devices they utilize to view your WooCommerce website, what search terms they utilize, and even the pages with high bounce rates. The effectiveness of your WooCommerce conversion optimization will depend on the insights you receive from the tracking and testing you complete on your WordPress website.
Without a doubt, WooCommerce conversion optimization takes time and effort. It’s always ideal to think of improvements despite your strong sales. The good news is that collaborating with an accomplished e-commerce web design company can help elevate your WooCommerce store’s conversion rates.
Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.
