With rapidly changing consumer behavior, convenience store operators need to make faster decisions to attract and retain customers. That’s why Jacksons Food Stores (Jacksons), a convenience food store chain, has selected to digitally transform its space management capabilities with Blue Yonder’s category management SaaS solution. The project will be implemented by Plantensive, a Blue Yonder partner.
Jacksons is a U.S.-based, nationally recognized convenience food chain with more than 300+ Chevron-, Shell-, and Texaco-branded locations in seven Western states, as well as approximately 3,000 associates. Jacksons is a food-forward retailer focused on serving the everyday needs of their customers with best-in-class food products that are fast, simple and friendly, offering 5,000 SKUs per store. The company was looking to automate and improve its category management capabilities from manual processes, so it turned to the industry leader in category management, Blue Yonder.
Once implemented Blue Yonder’s solution will allow Jacksons to:
- Operate a modern, structured category management process, allowing Jacksons to move from strategy to execution much quicker leveraging advanced analytics capabilities.
- Allocate space more strategically through data and analytics, improving the customer shopping experience by localizing assortment to a store level.
- Provide each store with specific assortment and shelf placement to efficiently operate with a localized assortment to better serve its shoppers.
“We are focused on providing customers with the service, products, and convenience they need – when, where and how they want it. To continue doing this well in today’s rapidly changing environment, we are looking forward to implementing Blue Yonder’s category management solution alongside Plantensive. This solution will allow us to meet the needs of each of our stores, serving the unique needs of each of our communities,” said Cory Jackson, president, Jacksons.
Blue Yonder’s category management solution will allow Jacksons to optimize layouts across stores, increasing space productivity and reducing out-of-stocks – all to increase customer satisfaction. By leveraging SaaS, Jacksons will have unmatched scalability and reliability, as well as the ability to take advantage of new solution innovations as soon as they’re available.
“We are excited to once again join forces with Blue Yonder for a transformative category management project. This collaboration will enable Jacksons in enhancing customer service through strategic allocation and assortment,” said Derek Cesarz, managing partner, Plantensive. “With Blue Yonder’s leading position in the retail sector and our specialized expertise, we expect a significant positive impact from this implementation.”
“Jacksons is viewed as an innovator in transforming food service within the convenience channel, so we are excited to be Jacksons’ category management solution provider as they embark on their digital transformation journey. Jacksons needed a category management solution that could adjust as customer preference and localized demand changes. With Blue Yonder’s category management solution, they can build and maintain store-specific planograms to drive more localized assortment and efficient execution, resulting in increased sales,” said Vince Beacom, senior vice president, Retail, Blue Yonder.
