California-based lifestyle brand Jenni Kayne, known for its minimal apparel pieces and hand-crafted, quality furniture, has selected Tulip, the retail platform powering the world’s top omnichannel stores, to keep pace with evolving customer demands for a personalized and connected experience.
Upon visiting one of many Jenni Kayne brick-and-mortar stores, customers are able to immerse themselves into the California-inspired lifestyle through their apparel, home essentials and beauty from Jenni Kayne’s own apothecary brand, Oak Essentials, which launched in the fall of 2021. Kayne continues to expand into the home product space following the recent opening of four home showrooms in Soho in New York, Brentwood, CA; Montecito, CA; and Westport, CT. Additionally, Kayne has added four combined apparel/home stores to her portfolio in new markets including Atlanta, GA; Houston, TX; Bethesda, MD; and Chicago, IL. Each store is equipped with a team of expert stylists where customers can receive personalized shopping experiences as well as attend brand-related events and activations.
“Developing long-lasting, personal relationships with our customers is the ultimate key to the success of Jenni Kayne’s brick-and-mortar stores,” said Lauren Holmes, Chief Operating Officer of Jenni Kayne. “We look forward to utilizing Tulip to support our ongoing effort to make shopping personalized and experiential. Leveraging Tulip’s robust reporting capabilities to surface data around sales attributed to clienteling across all channels, we aim to measure the results of our clienteling efforts down to the individual store and employee level, as well as understand how the retail team’s in-store efforts impact our e-commerce presence. We also love that Tulip has newly introduced a Shopify connector, which allows for a seamless integration with little custom development work required.”
With Tulip, Jenni Kayne is able to transition from manual customer outreach and clienteling practices to a centralized and scalable approach. Tulip gives associates access to a rich mobile app with 360-degree customer data, a centralized communication hub, and automated prompts for reach-out and follow-ups. Tulip lets associates get credit for influencing online sales and helps bring customers into stores by allowing them to book appointments or register for events.
Tulip’s cloud infrastructure enables many of the world’s leading retailers to provide a high-touch experience for their shoppers in a simple and scalable way. It overcomes the burden of traditional monolithic retail solutions and lets retailers stay focused on building customer experiences, instead of managing data rooms and application upgrades. By using Tulip’s Shopify Connector, Jenni Kayne is able to share data across platforms and go live quickly and easily.
“Jenni Kayne is known for their sophisticated and engaging retail experiences,” Said Tulip CEO, Ali Asaria. “We’re excited to be able to help them further deepen engagement with their customers and extend their brand experiences as they grow.”
