Live Selling Powers Fashion Retailer ‘Re-fabbed’ to Achieve Scale

Live selling technology is rapidly gaining popularity in the United States, revolutionizing the retail and e-commerce industry. Re-fabbed powered by the CommentSold Live Commerce Platform, crossed $5M+ in lifetime live selling GMV, a compelling example of how small businesses are gaining significant benefits from video commerce.

Founded by Brooke Riley in 2015 as a hybrid DIY decorating, travel, and lifestyle blog, she quickly realized that her followers were interested in purchasing the “personal finds” she sold out of her home. She took Re-fabbed online in 2018 and has since expanded her business by building an omnichannel brand experience by leveraging live selling as a sales channel.

With CommentSold’s live selling technology, Re-fabbed has been able to connect with customers in real-time and drive engagement in a personalized way, resulting in sales growing by 7x. Re-fabbed’s innovative approach to online retail has garnered attention from Forbes, The Pioneer Woman, Good Housekeeping, The Huffington Post, and more.

“CommentSold has been a game changer in our business. Live Selling and the app has made it so easy to shop with us, and our sales have increased drastically because of it,” said Brooke Riley, Founder of Re-fabbed. “It has allowed us to connect and grow our relationships with our customers. The ease of use, the functionality and the customer service is all top notch and we can’t recommend it more.”

“We are thrilled to partner with boutiques and retailers like Re-fabbed. Live selling is more than just a trend. It is transforming the retail and e-commerce industry,” said Gautam Goswami, CEO of CommentSold. “With live selling, boutiques and retailers can create authentic connections with their customers, showcase their products in a dynamic and engaging way, and ultimately drive more conversions and revenue.”

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