With new homeownership continuing to rise, spring offers many possibilities. A sought-after spring destination, Lowe’s is creating new ways for customers to ‘seed spring,’ including the return of Lowe’s SpringFest event, enhanced in-store experiences and workshops, breakthrough values on top spring products and a special initiative to bring more plants into the world leading up to Earth Day.
“Our customers look forward to their first spring trip to Lowe’s, as that’s the unofficial start to the season for them,” said Marisa Thalberg, Lowe’s executive vice president, chief brand and marketing officer. “This year, Lowe’s is proving that the possibilities of spring at home have only just begun with an all-new SpringFest in-store experience and everything that our customers need to step outside and kick off the season.”
Lowe’s knows what the season means to customers. That’s why the company is seeding the possibilities of bringing up to one million new plants into the world for Earth Day. For every person who posts a tulip emoji alongside #SeedingSpring on social media on the first day of spring, March 20, Lowe’s will share a real-life seed ahead of Earth Day by surprising customers with unexpected seed giveaways at select in-store locations and by planting new plants and flowers in Lowe’s Charlotte hometown community initiative.
Lowe’s second annual SpringFest event will return online and in-store April 7-May 4, including new 30-minute in-store lawn and garden “walking tours” with Lowe’s Red Vest store associates and top values on spring must-haves. SpringFESTIVAL Garden Tours will be offered three times per day every Tuesday and Thursday starting Tuesday, April 19.
Throughout the season, customers looking to refresh their DIY skills can register for upcoming projects like “How to Build and Plant a Raised Garden Bed” and “How to Create a Beautiful Lawn” at DIY-U by Lowe’s – the retailer’s new shoppable learning platform for livestream and in-store workshops – at Lowes.com/DIYU.
Finally, Lowe’s in-demand seasonal products will bring spring possibilities to every outdoor space. Give outdoor patios a fresh update with new stylish-meets-affordability patio furniture from Lowe’s modern décor brand, Origin 21. Elevate grilling with innovative categories like Lowe’s-exclusive Pit Boss Pro Series pellet grills, Blackstone outdoor griddles, Ooni Outdoor Pizza Ovens or the new line of Weber Genesis grills. Put the final touches on the yard with locally and regionally sourced flowers and plants found in Lowe’s Garden Center and outdoor power equipment from the top four brands: John Deere, Honda, EGO and Craftsman.
