Adventure Web Interactive
There is a lot of planning required when it comes to creating your eCommerce website. Whether you are seeking to build one from scratch or planning on a site revamp, you must consider several factors. And when it comes to your online business, you must ensure you invest in the critical elements that will contribute to an effective website. Knowing that at Adventure Web Interactive, we have found that the most successful websites will contain the following features.
An Impressive Homepage
Every customer has countless websites to choose from, so striving for one that stands out among the rest is a natural goal. However, you shouldn’t rely solely on a great design. Investing in valuable features that lead to a fantastic user experience is also essential. Since your homepage is the first thing visitors will view, it must make a great first impression. Ensuring your page is easy on the eyes is a great way to make your eCommerce website stand out. You also need to provide a convenient way for your readers to jump into various site sections.
Attract Your Audience with Compelling Copywriting
Clear and captivating copywriting encourages your viewers to stick around your site and convinces them to do business with you. This also proves that your online store is notable and legitimate. Additionally, excellent copywriting helps your eCommerce business become more engaging and worth sharing with others. Don’t forget that call-to-action (CTA)! This information included on each web page tells the customer what to do next. For example, use “sign up now” or “click here” to encourage your viewer to act.
Improve Your SEO
Regarding your company website, investing in different ways to enhance your SEO is wise. One way to complete this is by creating a blog page. It’s an effective way to feed your readers related information to understand your business. It also helps guide qualified traffic to your website and serves as a go-to blog for some readers. This way, you can rank high in SEO and provide familiarity with your audience. Furthermore, an effective sitemap will ensure visitors can quickly navigate your website and enhance the user experience while positively contributing to your SEO ranking.
Direct Visitors to Other Resources
Make your eCommerce website stand out by having a resource page. A resource page typically contains information that can help your customers directly benefit from your services and products. Perhaps you can provide a concrete guide on correctly assembling or using one of your items. Through Adventure Web Interactive’s assistance, you can develop quality content to help your target audience. Moreover, this can quickly help with email conversions because it will entice people to subscribe for more content.
Whether your business is new or established, finding ways to make your eCommerce website stand out is always challenging. Fortunately, here at Adventure Web Interactive, we collaborate with Maryland eCommerce businesses to develop eCommerce solutions for them. Our team can do more than bring your ideas to life—we can help you build a website that maximizes your potential.
Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.
