When is the ideal time to put up holiday decorations? Before Halloween? After Thanksgiving? While the decoration debate continues online, there’s no doubt that holiday marketing is starting sooner than ever. Your brand must stand out in a competitive market to make the most of this holiday season buzz. In this article, we’re exploring the ways you can maximize your social marketing to reach an optimal number of e-commerce shoppers this holiday season.

Online shopping is an increasingly appealing choice of convenience for many shoppers. If your customers are going to browse your store and order online, it only makes sense to reach out to them online. But the first question to consider before planning your holiday marketing strategy is to figure out where your audience spends their time online.

Posting on the channels they use most consistently is the optimal way to ensure they view your holiday promotions. For instance, the popular holiday marketing social networks are Pinterest, Instagram, TikTok, and Twitter. No matter where you post, include links to your online store and product pages for specific items you advertise.

Instagram Marketing this Holiday Season. Instagram is a popular platform for holiday marketing due to its visual-first nature. Maximize your social reach this holiday season by sharing reels and images of your products on the app to promote your holiday deals. Make sure to elevate your best offers, promotions, and events by adding them to your bio link and shoppable posts. Overall, provide shopping inspiration for your Instagram followers by making holiday gift guides.

Don’t forget to spotlight any nonprofit organizations your brand is collaborating with this holiday season. It would help for you to share photos and videos of your company team volunteering and infographics about the organization’s influence.

Holiday Marketing Strategies on Twitter or Facebook. Social media communities on Twitter and Facebook are often where people go to share the latest news from their friends or favorite brands. You can motivate your customers to take action by sharing your discount codes and promos as soon as they go live. Include appealing photos or videos to gain more notice and encourage your followers to share the news with friends who would enjoy using the discount.

Make the Most of Pinterest During the Holidays. When you think of holiday inspiration, you think of Pinterest. Pinterest brings out that holiday cheer and is also the destination for all things DIY. During the holiday season, users will be on the lookout for holiday outfit ideas, trendy recipes, décor inspiration, and more. Use your brand’s products to make visually appealing images and short videos with these topics in mind.

Additionally, include instructions on how to wear it or make it at home (make sure to include your website links). You can also position your campaign posts as gift suggestions for your audience. For instance, what to purchase for your parents for Christmas.

At Adventure Web Interactive, we have seen firsthand the positive impact consistent marketing and outreach to customers through social media can have. We manage the social media presences of our clients and know that posts highlighting specific discount codes, holiday promotions, or seasonal items are particularly effective at catching people’s attention among their busy social timelines. It is also beneficial to update your web design to include a header or landing page notice highlighting time-sensitive discounts or promotions. This ensures that your customers will be aware of the deals they can enjoy from your company during the holiday shopping season.

Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.