The online retail industry in the US has now slumped to its lowest levels since the start of the pandemic, data from ecommerce expert Emarsys shows.
Driven by political unrest and uncertainty around relief packages, online revenue growth in the week leading up to August 9 dropped to 51%, while the number of online orders US consumers made dropped to 52%:
Alex Timlin, senior vice president at Emarsys, who has been analysing the data said: “While online retail in the US is doing comparatively better than this time last year, the sudden drop in revenue and order numbers indicates that US consumers aren’t quite confident yet to go and splash the cash.
“There are a number of reasons why we’re seeing this trend, but the most likely is the fact that the US needs a new relief package from the government to stimulate demand.”
These customer retail trends were identified by Covid-19 Commerce Insight, a joint project between leading customer engagement platform provider Emarsys and data analytics provider GoodData showing the impact the impact of Covid-19 on consumer confidence.
Covid-19 Commerce insight draws on more than a billion engagements and 400 million transactions in 120 countries, providing a global and regional picture of ecommerce activity and trends — a key indicator of overall economic conditions in these unprecedented times.
Key insights from Covid-19 Commerce Insight include how the pandemic is affecting the number of online consumer transactions, order numbers, the average order value, types of items purchased and more — in any industry and region in the world — in context of the extraordinary measures taken by governments globally.
