Pentaleap Inc., a leader in retail media technology, today announced a strategic partnership with flaconi, Germany’s leading and fastest-growing online beauty retailer, to optimize its ad-tech infrastructure and yield management capabilities.
The collaboration strengthens flaconi’s retail media approach with a holistic ranking approach that blends paid and organic products, optimizing the entire grid, instead of only a limited set of paid tiles. Dynamic ad placements deliver better UX, stronger advertiser performance and higher margin for flaconi.
With Pentaleap, flaconi will gain additional capabilities to connect with leading search platforms and DSPs so brands can buy where they already operate, creating a future-proof, modular, and RTB-ready retail media foundation.
“flaconi is building a scalable, open retail media network that matches our pace of international growth and our customer experience focus,” said Bastian Siebers, CEO of flaconi. “With Pentaleap’s technology, we’ve gained new capabilities to optimize our existing ad-serving and mediation and deliver highly relevant shopping experiences while ensuring a seamless technical integration for our advertisers.”
“We’re proud to partner with flaconi to pioneer open standards for retail media in beauty e-commerce,” said Andreas Reiffen, CEO and Co-founder of Pentaleap. “By combining first-party signal quality with a modern auction and mediation layer, we’re helping leaders like flaconi unlock incremental media budgets and drive measurable outcomes for brands.”
With this collaboration, flaconi joins a growing group of innovators adopting a modular, composable retail media stack built on open standards. The partnership makes it easier for beauty brands to access media opportunities on flaconi’s websites while reflecting a broader industry shift towards interoperability, transparency, and control.
