People often purchase solely what they find visually appealing. This is why mastering product images on your WooCommerce site must be a top priority. Your product images are meant to capture the attention of consumers browsing your website. Overall, the appearance and feel of your business website say a lot about your brand and the customer type you are marketing to and can indicate the price point of your products. Here are a few tips to help you accomplish professional and attractive product photography.
Lighting is Everything
Lighting is everything when taking product images for your WooCommerce site. This is because lighting can make the difference between a good photo that leads to sales and a bad one that makes a bad impression, if any, with online shoppers. Most products look visually better when shown in natural light; ideally, a soft light evenly spread across your item will help it look its best.
Although this may not always be an option, you can also use artificial lighting, such as a backdrop with reflectors and umbrellas. The trick is experimenting with and without the flash and determining which option provides the best results.
Minimize Distractions with a White Background
Have you noticed that most e-commerce platforms photograph their products on a white background? The reason is that it reduces unnecessary distractions, forms consistency, and makes your product the focal target. In addition, a white background develops a much cleaner, professional finish and helps colorful products stand out. Additionally, using a curved backdrop helps remove shadows and cancels out sharp angles that can create a slightly harsh image.
On the other hand, some products look their best when shot in their natural environment. A combination of photos against a white background and close-ups gives an idea of what the materials are like. As a result, this will help the customer visualize how your product will look in their home.
Avoid Any Shadows
The last thing you want is for your item’s shadow to steal the show. It’s advisable to attempt reflection shadows to add depth to your image. Additionally, use a flash diffuser to avoid a shadow overcast on your product images. Another solution is to put a white plastic bag over your flash to ensure the light source is more significant than your product. Consequently, your image will have more minor, softer shadows.
Show Off Different Angles
Sometimes it’s necessary to take shots from various angles based on the product’s shape, color, and size. Feel free to mix things up occasionally, but ensure you measure the results to determine your customers’ responses. Also, it’s always better to have more photos than not enough because offering your customers lots of different angles and a product description is vital.
Support Your Products
If you need to showcase products that are usually flat or don’t stand-up on their own, you must add a support platform. This will display your products in a way that gives your customers an idea of the overall size. It’s also essential to inform your customers that the platform or stand doesn’t come with the item.
Consider Descriptive Product Wording
After taking various product photos, you must back them up with product details. If you are still determining what to include, check out other similar products from your competition, or gather your customers’ most frequently asked questions and include the answers in the description. Are you ready to begin taking awesome product images and watch your website traffic conversions increase? For more tips, or assistance getting started, contact Baltimore’s best e-commerce web design company. We are ready to help!
Craig Kahl is the President and CEO of Adventure Web Interactive. AWI has been recognized as Baltimore’s Top Web Design Firm by The Daily Record and named one of Silicon Review Magazine’s Top 50 Most Admired Companies in the country. Before founding Adventure Web Interactive in 1997, he was VP of Operations for Campus Concepts, Inc., and the youngest division head in history for Pitney Bowes at age 24. He has a Bachelor of Science in Management Information Systems from the University of Maryland and a Master of Business Administration in Finance from Loyola University. Craig is a member of the International CEO Club and Rolling Road Golf Club and loves spending time outdoors with his wife and son.
