Quotient (NYSE: QUOT), the leading digital promotions, media, and analytics company, announced today a partnership with Shipt, the same-day delivery marketplace, to launch digital coupons for groceries and household essentials to customers through the Shipt website and app.
The partnership comes at an unprecedented time when online grocery delivery services have seen a dramatic increase in use as hundreds of millions of Americans are social distancing at home due to COVID-19. A recent survey showed 31%1 of U.S. households have used an online grocery delivery or pickup service in March alone. Shipt has seen a significant increase in app downloads and has added 80,000 new Shipt Shoppers to its community during the pandemic.
With the partnership, Quotient will enable Shipt for the first time to provide national manufacturers’ coupons from such well-known consumer-packaged goods (CPG) brands as Bayer HealthCare, Kimberly-Clark, Colgate-Palmolive, and Johnson & Johnson.
This new integration between Shipt and Quotient brings benefits for everyone. Consumers save money from brands they love, with the convenience of groceries being delivered right to their door; retailers drive eCommerce growth by adding digital coupons into their online experience, creating a better omnichannel experience for customers; and CPGs reach millions of additional customers with product offerings in new, growing eCommerce channels, which increases their sales.
For Shipt, the partnership provides customers the opportunity to save money through national digital coupons as Shipt continues to grow its network of 90+ retailers across more than 5,000 U.S. cities. For Quotient, this marks an exciting way to expand its retailer network, deliver value to online customers, and drive eCommerce sales for CPGs and retailers.
“We’re thrilled to welcome Shipt to the Quotient network as we continue to transform the shopping experience to make life easier and help customers,” said Steven Boal, CEO and Chairman of the Board, Quotient. “Our ability to provide value and savings to customers, whether in-store or online, is key for long-term growth in grocery eCommerce.”
The program, which is up and running now, is extremely easy for consumers to use. New and existing customers can log on to their Shipt account and select the retailer from which they wish to shop. Customers discover coupons as they browse the items they need, and coupons also appear for applicable items on product pages. Once selected, coupons are redeemed when items are purchased and delivered by a Shipt Shopper. As the next step, customers will soon be able to “clip” coupons in the Savings Tab in the app to later be redeemed at checkout. This feature is expected to be live in mid-May.
Quotient delivers digital coupons through its Quotient Promotions Network, which powers digital savings to grocery, drug, mass, and club stores across the country. To tap into digital savings from Shipt, visit Shipt.com or download the Shipt app.
